Q1. GOOD YOUR BUSINESS OBJECTIVES FOR THE NEXT 3 YEARS ARE SPECIFIC

Well done, specific objectives and clarity of purpose are essential for setting revenue targets. Consider how objectives are shared among your team, how well they are supported by key stakeholders and critically how often you review them.

Q1. IMPROVE MAKE SURE YOUR BUSINESS GOALS ARE CLEARLY DEFINED

Businesses with clear objectives have more focus and resilience which makes them more robust. Clarifying objectives will help you prioritise resource allocation, streamline operations, and provide more control over revenue performance.

Q2. GOOD YOUR REVENUE REQUIREMENT IS CLEARLY STATED

Well done, in the context of managing cost, specific revenue targets are essential for determining priorities and making decisions. Make sure you cascade targets into your business operations to focus and synchronise resources on a common objective.

Q2. IMPROVE MAKE SURE YOU HAVE TARGETS FOR ACHIEVING YOUR GOALS

Businesses that express their objectives numerically are more effective in articulating goals and determining the most efficient use of resources. Quantifying objectives will provide a framework that will have immediate positive impact on your revenue performance.

Q3. GOOD YOU HAVE A GOOD UNDERSTANDING OF YOUR MARKET 

Well done, developing a good product/market fit is essential to ensure that your business goals are achievable. Vigilance is vital and you should anticipate changes in market structure so you can adjust strategy if and when your revenue streams are threatened.

Q3. IMPROVE MAKE SURE YOU UNDERSTAND YOUR REVENUE STREAMS

Successful businesses monitor the structure of their market and their audience profile. Market intelligence will both reduce marketing distribution costs and optimise the revenue flows you require to support your business ambition.

Q4. GOOD YOU HAVE EXPLORED STRATEGIC OPTIONS

Well done, consideration of alternative approaches to achieving objectives increases your market awareness and operational flexibility. Setting benchmarks and regularly reviewing them will give you early indications where intervention might be required.

Q4. IMPROVE IMPROVE BUSINESS RESILIENCE BY DEVELOPING YOUR STRATEGY

Businesses that evaluate strategy achieve greater efficiency in their use of resources. Strategic choice allows you to evaluate the impact of operational alternatives and helps you benchmark progress against your revenue expectation.

Q5. GOOD CONTINGENCY PLANNING IMPROVES BUSINESS RESILIENCE

Well done, all businesses will encounter challenges at some point and your early planning will give you opportunity to adapt your revenue model in response. Remember to maintain regular market intelligence to discern between long and short term interruptions.

Q5. IMPROVE PLAN AHEAD FOR CHANGES IN YOUR BUSINESS ENVIRONMENT

Businesses with flexibility built into their strategy can pivot or change according to the severity of the interruption and the size of the revenue shortfall. This is a controlled characteristic that you should be planning for well before any manoeuvre is required.