Digital Evangelism involves coaching Middle Eastern Christians to teach them how to write good ad copy, finding stock photography and videos to use in Facebook ads, creating Facebook ad campaigns so people in Pakistan can chat with a Christian or take a Bible class online, creating Google ad campaigns to advertise the gospel in the Middle East, Analyzing keywords to judge their ROI, building Wordpress websites for gospel landing pages or eCourses for discipleship, using google translate to read through the testimonies of people who have responded to the gospel and record how many people want to become Christians, and a few more administrative tasks.