Brand Analysis
Are you a client or consultant?
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Client
Consultant
Client's Name
*
First Name
Last Name
What is your plan's focus
*
Fresh Start- Choose this option if you're starting your brand or business from scratch
Development- Choose this option if you're growing an existing brand or business
Reset- Choose this option if you had a brand or business and you're starting over
Today's Date
*
-
Month
-
Day
Year
Date
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Client Brand Self-Analysis
TO BE COMPLETED BY MISS BRANDOLOGY CLIENT
List only PUBLIC profiles on the following platforms.
What search terms or phrases would someone use to find your brand?
Please separate your terms and phrases with commas.
What's the most common topic of your content? What are you talking about on social media?
How do you feel you show up in the world? What do you think people think about you based on how you show up in the world?
What messages are you currently putting out and how is that message translating to your community?
How accurate is the overall picture people have of you in your opinion?
Not at all
1
2
3
4
Very
5
1 is Not at all, 5 is Very
How do you feel about the following aspects of your brand currently?
Rows
Not Satisfied
Somewhat Satisfied
Satisfied
Very Satisfied
Brand Aesthetic (How you look)
Brand Presence (How you feel)
Brand Message
(How many people you reach)
In your opinion, what is your brand's message?
As far as reaching your audience, what are you doing right now that you feel is working? What are you doing that you feel isn't working?
Who is your personal brand idol?
What do you like most about this person or company?
What would you change to make this brand or company fit you like a glove?
How compatible is your personal brand and your professional brand? Who you are vs. what you do?
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
Does your personal brand leave room for your professional brand to change and grow in different directions?
Yes
No
I'm not sure
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Professional Brand Analysis
TO BE COMPLETED BY A MISS BRANDOLOGY CONSULTANT
Does the client have a website?
Yes
No
Does the client have a minimum of 3 social media accounts?
Yes
No
What did you feel, think, or see when you encountered the client on all platforms?
Compare what they think about the message, the opinion of the consultant, and how it is being received based on interaction.
What are their strengths?
What are their weaknesses?
What is the client talking about in their public social media accounts?
Client should have atleast 3 public platforms
What post(s)/content did their audience respond to most?
How accurate is the client's perception of their personal brand
Inaccurate
1
2
3
4
Accurate
5
1 is Inaccurate, 5 is Accurate
Consistency of the personal brand across all platforms
1
2
3
4
5
Does the client's personal brand leave room for their professional brand to change or expand?
Yes
No
Brand Aesthetic
1
2
3
4
5
Brand Aesthetic Suggestions and Ideas
Alignment of the professional brand and the client's personal brand
1
2
3
4
5
Suggestions and ideas to align their personal and professional brands.
Brand Presence
1
2
3
4
5
Suggestions and ideas to increase presence
Brand Message
1
2
3
4
5
Is it clear? Is it evoking the desired response?
Suggestions and Ideas to clarify the brand's message
Suggestions and Ideas to make the client's brand more like their brand idol
Suggestions and Ideas to create or develop their personal brand
What areas of focus will the client benefit from?
*
Building a digital brand presence
Visual Elevation
Brand Clarity
Personal & Professional Alignment
Networking & Visibility
Accessibility
Functionality
Social Media Marketing
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Thank you!
Over the next 14 business days your Miss Brandology consultant will be conducting their own brand analysis and extensive market research that includes but is not limited to polls, surveys, social media monitoring, and other strategies. If we need any more information from you we will connect with you. If you have any questions, feel free to connect at branded@missbrandology.com
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