INFLUENCER MARKETING FORM
Micro + Macro Influencers Strategy & Activation Optimization & Reporting
Point of Contact Name
In which sector(s) do your brand service?
Non- Alcoholic Beverages
Beer and Alcohol
Home and Personal Care
As a brand, which of these influencers interest you more?
Lifestyle Influencers (creates content about fashion / travel & fitness)
Entertainment Influencers (creates content about music / film & comedy)
Tech Influencers (creates content about media & technology)
What type of influencer are you looking for?
Nano Influencers (1K–10K followers)
Micro Influencers (10K–100K followers)
Macro Influencers (100K–1M followers)
Mega or Celebrity Influencers (1M+ followers)
What are your brand objectives?
Increase Brand Awareness
Increase Website Traffic
Increase App Downloads
Increase Number of Followers on Social Channels and Engagement
As a brand, on which platform do you market on?
Select 5 most important skills that you would like to see in an influencer.
Proper Research Analysis
People Skills and Networking
As a brand, what’s your most preferred content?
What kind of impact does controversy have on a brand?
Controversy is good for engagement
Controversy can have a negative/positive effect depending on which brand
Brands should stay away from controversy
Should be Empty: