(2) Use, modify, reproduce, publish, exhibit and/or distribute any and all such recordings, or permit others to do so, in whole or in part, in any manner or medium now known or hereafter developed (including without limitation, the classroom, print publications, webcasts, podcasts, television, websites, and advertising media), an unlimited number of times in perpetuity throughout the world, for any purpose that CUNY may deem appropriate, including without limitation educational and advertising and promotional uses; and