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How to Attract More Dream Clients
Feeling lost, confused or overwhelmed when it comes to growing your service business? Take the 3-minute quiz to create your next steps marketing plan.
17
Questions
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1
How long have you been in business?
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I'm a complete newbie
6-12 months
1-3 years
3+ years
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2
How do you feel about marketing your services and attracting the right clients to your business?
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CONFUSED: I'm not sure where to start attracting clients
OVERWHELMED: There's so much to do!
OK: I have a rough plan, but I'm not very consistent
GOOD: I'm getting some interest from potential clients
GREAT: I have a clear process and steady flow of clients
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3
How comfortable to do you feel talking about your business?
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How do people typically respond?
I worry I come across as inauthentic or pushy. I often avoid talking about my business.
OK, but I tend to wait for the right moment to talk about my business.
Good, I'm happy to talk about my business at any opportunity.
I love it. And when I tell people about my business, they say: "OMG, tell me more!"
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4
How well do you know your dream client?
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They often comment that I understand their problems better than they do!
I have a rough understanding of their challenges, needs and aspirations.
I'm not yet sure who my dream client is, so not at all well.
I don't need to know them, I sell to everyone.
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5
When it comes to serving clients, do you have a system?
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Yes, it's tried and tested
Partially, I customise some elements
I customise everything for my clients
I'm still figuring things out
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6
How do you feel about your sales conversations?
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I DREAD them 😢 = 0 I LOVE them 😍= 10
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7
When a client buys with you, do they clearly understand all steps involved in your service?
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Yes, I have a proven system that I can clearly explain
They have a rough idea of what to expect.
They know enough to get started.
I don't have 'steps' as I customise everything.
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8
After a sales conversation or interaction with a prospect, do you have a process for staying in touch and building a relationship with them over time?
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Yes, I have a mix of automated and personalised processes
Yes, but it's time-consuming, so some prospects fall through the cracks
Sometimes, it's a bit 'hit and miss'
I like the idea of following up and building relationships, but I'm not sure how to do this
I rarely follow-up with prospects. I don't like to bother people
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9
You know where to look for clients and have a tried and true system for bringing them closer to your business step by step.
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Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
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10
You consider the prospects in your mailing list as your future clients and you have a plan to add value to them regularly.
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Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
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11
How much time do you spend creating marketing content?
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I rarely create my own content
Not much. I rarely do it as I'm never sure what to do or say.
A lot! It takes a long time to craft the right content.
It depends on the day/week. I'm not very consistent.
I have an clear plan that takes around 2 hours per week to implement
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12
When it comes to being 'visible', how do you feel?
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I worry that everyone else is better and more professional than I am.
I'm worried I'll say the wrong thing and be judged.
I think it's important, but I'm not sure what to do or say.
I'm fairly consistent, despite my doubts.
I'm comfortable sharing my message as I know it will help my dream clients.
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13
How complete are your marketing assets?
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What's a marketing asset?
I'm currently working on creating my first marketing assets.
I have a website and a presence on at least one social media platform.
I have a strong online presence, growing email list and I create my own content regularly.
I have all of the above, and I regularly appear on other people's podcasts, blog and other media.
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14
How do you feel when telling your client the price of your offer?
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I feel comfortable taking about my prices, I believe in my value.
I often reduce the price or offer a discount if I feel they might say no.
I share my prices, but feel anxious doing so.
I avoid it. I'd rather email them with the details later.
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15
Do you ever give discounts?
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Yes, as an incentive for my prospects to buy
Yes, I often feel nervous telling prospects my price
Yes, but only for loyal clients
Never, I already have low prices
Never, I'm confident in the value I offer
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16
What parts of building a business do you wish you knew more about?
How to find enough of the right clients
How to be consistent and compelling on social media
How to stand out from the competition
How to build an email list and create content people actually want
How to have great sales conversations
Exactly how to talk about my business without being pushy
Creating amazing experiences for my clients, without feeling overwhelmed
All of the above!
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17
Ready to attract more dream clients and never feel lost, confused, or overwhelmed when growing your service business?
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Enter your details below to get your results & marketing plan.
First name*
Last name*
Email*
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18
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