PURPOSE:
Unity Hospice realizes that many employees may participate in Social Media as a way to share their life experiences and thoughts with family, friends and colleagues. An employee’s use of Social Media may involve certain risks and requires an employee to exercise certain responsibilities. Thus, it is important for employees to remember than any conduct that adversely affects the employee’s job performance, the performance of colleagues or others, who work on behalf of or for Unity Hospice, such as suppliers, vendors, etc., may result in disciplinary action up to and including termination. To assist employees in making responsible decisions about the use of Social Media, Unity Hospice has established the following guidelines for the appropriate use of Social Media.
DEFINITION:
Social Media includes all means of communicating or posting information or content of any sort on the Internet, including to your own or someone else’s web log or blog, journal or diary, personal website, social networking or affinity web site, web bulletin board or chat room whether or not associated or affiliated with Unity Hospice, as well as any other form of electronic communication.
PERSONAL USE (NOT RELATED TO UNITY HOSPICE BUSINESS)
Employees may not participate in Social Media while on work time, except as explicitly permitted below in the section entitled “Unity Hospice Business-Related Use.” Any personal use of Unity Hospice computers or communication equipment such as workstations, phones, laptops, or network infrastructure, to participate in social media must be minimal, occasional, limited to non-work times, may not be at the expense of an employee’s job performance or interfere in any way with the business needs and operations of Unity Hospice, and may not impose costs on Unity Hospice.
An employee should not use her/his Unity Hospice email address to register on any Social Media website for personal use. Any Social Media postings by an employee shall be consistent with Unity Hospice’s policies including, but not limited to Unity Hospice’s anti-harassment and non-discrimination policies as well as Unity Hospice’s policies regarding the non-disclosure of information Unity Hospice is required to keep confidential pursuant to state and federal laws. Inappropriate postings that may include discriminatory remarks, harassment and threats of violence or similar inappropriate or unlawful conduct will not be tolerated and may subject an employee to disciplinary action up to and including termination.
If Unity Hospice is a subject of Social Media content an employee is creating, the employee must be clear and open about the fact that she/he is an employee and her/his views do not represent those of Unity Hospice. (For example: “The views and comments stated herein are personal and do not necessarily reflect the views of my employer.”) Unity Hospice reminds employees that work-related complaints are more likely to be resolved if the employee speaks directly with his/her co-workers or follows the procedures outlined in the Complaint/Grievance Policy.
If an employee decides to use Social Media to post complaints or criticisms, Unity Hospice asks that the employee avoid using statements, photographs, video or audio that could be reasonably viewed as malicious, obscene, threatening, intimidating, disparaging to Unity Hospice employees and clients or that might constitute harassment or bullying. Examples of such conduct might include offensive posts meant to intentionally harm someone’s reputation or posts that could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other status protected by law or Unity Hospice policy.
UNITY HOSPICE BUSINESS-RELATED USE
An employee is not permitted to visit Social Media websites during work hours, unless specifically authorized to do so for business-related purposes, either: (1) by virtue of the employee’s job responsibilities; or, (2) with express authorization as specified below. Those employees who do have authorization and post messages on Unity Hospice websites or Social Media accounts should understand that they are posting on behalf of Unity Hospice and must adhere to Unity Hospice’s professional standards, values, policies and applicable laws at all times.
1. EMPLOYEES WHO HAVE JOB RESPONSIBILITIES THAT INCLUDE POSTING INFORMATION TO UNITY HOSPICE MAIANTAINED WEBSITES AND/OR SOCIAL MEDIA understand and agree that the content and followers of the blog or other website belong exclusively to Unity Hospice and that upon request the employee must provide Unity Hospice with any information necessary to logon to Unity Hospice maintained website or Social Media accounts. No employee may create an official Unity Hospice account or change a password, as this is solely the responsibility of Unity Hospice’s IT Department, and specifically the Director of Technology, Systems Development. Further, employees must be mindful or the issue of copyright infringement when posting materials that may be owned by others.
2. INDIVIDUALS WHO DO NOT HAVE JOB RESPONSIBILITIES THAT INCLUDE THE POSTING OF INFORMATION to Unity Hospice maintained websites and/or Social Media accounts in the name of Unity Hospice or in a manner that could reasonably be attributed to Unity Hospice must obtain express written authorization from the Administrator or CEO.
All employees authorized to post on Unity Hospice Social Media accounts should identify themselves and their affiliation with Unity Hospice. Any account posted should be current and accurate. If you do make an error, take responsibility for it and correct it quickly. Do not post any information that is obscene, defamatory, libelous, threatening, harassing, or intimidating to another person or entity. Examples of such conduct include offensive posts meant to intentionally harm someone’s reputation or posts that could contribute to a hostile work environment on the basis of sex, race, disability, religion or any other status protected by law or Unity Hospice policy. Individuals may be held personally liable for such remarks.
Employees are prohibited from using or disclosing any personal identifiable information about any individual who has received services from Unity Hospice. If a comment contains information that identifies an individual who has received services from Unity Hospice and is sent by anyone other than that individual, the posting author should edit the identifying information out of the post promptly. All HIPAA and Corporate Compliance Policies must be adhered to.
CONFIDENTIAL INFORMATION COMPONENT
Employees are prohibited from sharing information that is confidential and proprietary about the company. This includes information about policies, internal reports, internal communications, information about finances, census figures, number of employees, company marketing strategies, or any other information that has not been publically released by the company.
These are given as examples only and do not cover the range of what Unity Hospice considers as confidential and proprietary.
EMPLOYMENT REFERENCES
Requests for employment references or recommendations on Social Media websites from former employees of Unity Hospice should be treated like any other employment reference and are subject to Unity Hospice’s reference policy. An example of this would be a former employee asking a current employee to provide a reference on LinkedIn. Any posting to that website automatically includes an individual’s business affiliations. Therefore, employment references (whether on line or not) should not be provided by Unity Hospice personnel, other than through the Administrator. Additionally, the former employee must first submit a reference release to the Administrator.
EMPLOYMENT REPRESENTATIONS
Following the end of you employment relationship with Unity Hospice, you shall take prompt affirmative steps to ensure that no Social Media website represents you to be a current employee of Unity Hospice.
GENERAL IMPLEMENTATION OF POLICY
This Social Media Policy is not to be applied or interpreted in a manner that interferes with any rights employees have under the National Labor Relations Act. Employees who violate this policy are subject to discipline, up to and including dismissal or legal action. Unity Hospice prohibits taking negative action against any employee for reporting a possible deviation from this policy or for cooperating in an investigation. Any employee who retaliates against another employee for reporting a possible deviation from this policy or for cooperating in an investigation will re subject to disciplinary action, up to and including termination.