• Do You Know How To Use Social Media To Create An Audience?

  • The following assessment asks you to decide if you agree or disagree with a number of statements which are based on the findings of experienced entrepreneurs. The statements relate to common social media practices and the myths or realities of successfully building an audience.

    To help you determine your current level of knowledge, consider each statement and award them points as follows:

    Ø  5 points if you think “I agree”

    Ø  3 points if you think “I don’t know”

    Ø  1 point if you think “I don’t agree”

    Be honest as this will help you most. It’s OK to say you don’t know!

  • 1. Social media helps you connect directly with your target audience and build your brand.*
  • 2. Sharing valuable content means you'll encourage people to become followers and email subscribers.*
  • 3. Relationship building on social media doesn't happen overnight.*
  • 4. Posting on social media is a cost effective way of getting people to know about you and your work.*
  • 5. You can connect with those with large followings in your industry if your content helps their followers.*
  • 6. All businesses today should have a social media presence.*
  • 7. You're more likely to get people to buy if you use the social platform your potential customers prefer*
  • 8. The more people you reach online, the better your chance are of engaging them and building relationships.*
  • 9. Social media can grow yyour business and add to any other marketing tactics you use.*
  • 10. You should spend the amount of time you spend working on social media every day.*
  • 11. Buying social media followers isn't a sure way to build an audience who will convert to customers.*
  • 12. Social media provides a cost-effective way for people to get to know you.*
  • 13. It's best to be yourself on social media and not play a "role". People value authenticity.*
  • 14. You must be ready to put in the work on social media to get the results you want.*
  • 15. Social media enables you to reach a global audience of potential customers.*
  • 16. The quality of connections matters more than the size of the social media audience.*
  • 17. You must be prepared to give value to your social media followers. Sales will take time to come.*
  • 18. Your social media profiles should be consistent across all the platforms you use.*
  • 19. You need to know about your ideal customer's habits, or you may not be able to find them on social media.*
  • 20. Regular posting of content is preferable to posting when you feel it is necessary.*
  • 21. Asking for comments about your products on social media will help you build relationship and trust.*
  • 22. Business owners need a social media strategy to build an audience.*
  • 23. Sharing your followers' content is a way to extend your reach to others who might be interested in what you have to offer.*
  • 24. Adding links to the content posted on your social media platforms is fine if you don't overdo it (add too many)
  • 25. You need to run regular live sessions on social media to attract an audience.*
  • 26. Having a large audience won't guarantee that you make a lot of sales.
  • 27. Showing up for your audience every day will help engagement and raise your visibility.*
  • 28. It is not OK to openly promote your products and sell them from social media groups and pages.*
  • 29. Social media is a useful tool to use to find out about others in your industry as well as potential customers.*
  • 30. Listening to the feedback your social media audience provides can help you with future product development.*

  • Your Results Explained
    Out of 150 points available:

     

    100 + points

    You’re spot on! You already know how social media can help you build an audience. Make sure that you keep going and post relevant information consistently so that your followers can learn more about you and become customers in the future.

    Further training can help you strategically plan how to use social media to grow your audience and develop the relationships you’ve already established.

     

     

  • Your Results Explained
    Out of 150 points available:

     

     

     

    50-99 points

    You already have some knowledge about social media. You’re probably using it in your business but not getting the results you’d like. Maybe you’re reluctant to get too deep into a social media world that confuses you? Or you haven’t spent enough time yet developing a social media strategy?

    Training can help you build your confidence along with your audience, and create a content strategy that works for your business.

     

     

  • Your Results Explained
    Out of 150 points available:

     

     

     

    49 points or less

    You don’t yet have an accurate grasp of how social media can help small businesses grow. Maybe you’ve been misled as to how easy it is to build an audience on social media? Maybe you don’t see the advantages that can be gained by connecting with potential customers worldwide?

    Training can help you increase your level of knowledge. You can learn ways to use social media to grow an audience of engaged and committed followers. You can develop a strategy to deliver the desired results based on giving value and helping people, rather than pushin

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