CRO Specialist DogConnectors Hiring Form

CRO Specialist Application

Welcome to the CRO Specialist application! We are looking for a highly-experienced, technically-minded team member with copywriting and design background to join us on a full-time basis. Check out the questions below to see if you're a good fit. We'll be inviting a select number of candidates for interview with our executive team over the next few days.
Who are we looking for?

You should be familiar with Shopify since most of our clients use Shopify. You need to be able to create high-converting landing pages (listicles, advertorials, long form funnels) for Shopify using Replo, PageFly, Zipify, etc. You should be familiar with Shopify apps that can help improve clients’ store performance. You should be familiar with Shopify apps that can be used to refine and craft compelling offers (bundles, volume discounts etc) that can help improve Average Order Values (AOV) and Store Conversion Rates. You must have a strategic and curious mindset so you can bring fresh ideas to implement and test. You must have at least a basic understanding of Conversion Rate Optimization (CRO) and A/B split-testing so you can help clients make incremental monthly revenue.
In short, your skillset needs to include-
- Proficiency in analyzing Shopify analytics like Add to Cart (ATC), Conversion Rates (CVRs), Lifetime Value (LTV) to understand customer journeys.
- Expertise in building mockups using Figma or creatively presenting new ideas.
- Capability to build landing pages using various page builders like Replo, Pagefly etc.
- Knowledge of setting up split tests in Google Analytics, Intelligems, or Convert.
- Prior experience in increasing the Average Order Value (AOV) for new customers.
- Basic knowledge and experience with META ads.
Name*

First NameLast Name
Email*
example@example.com
What platforms / softwares / skills do you have extensive experience with?

ShopifyReploPageFlyCanvaFigmaFacebook AdsGoogle AnalyticsMicrosoft ClarityIntelligemsWebflowWordpressBigCommerceHTML/CSSZapierSlideCart // Monster CarteCommerceGraphic DesignSales Copywriting // Persuasive CopywritingSales FunnelsSocial SellingDirect Response Marketing
Where are you located?*
If you're a good fit how soon can you begin working with DogConnectors?

TodayThis Month90 Days
What type of commitment are you looking for?*

Full Time (40+ Hours / Week)Part Time (20-40 Hours)
Why do you want to join the DogConnectors team? If you're not familiar with our company then why do you want to leave yours?*
Where did you find this application? *
Facebook Ads, LinkedIn, Email, etc.
What have been some of your best-converting eCommerce landing pages? Share a link along with the conversion rate for each, and how you contributed to them. Example: Tools used, Copy, Graphics, etc.
Do you have any experience in Conversion Rate Optimization (CRO)? Can you share a success story from your CRO projects? Please include the challenges faced, strategies used, and the outcomes achieved.
What tools and platforms are you most comfortable with?
Ex: Replo, Pagefly, Shogun, Google Analytics etc.
What are some must-have Shopify apps that greatly contribute to Average Order Value (AOV) and Conversion Rate (CVR)?
You are given a project to overhaul a high-traffic landing page that is underperforming in terms of conversion rate. The current page is cluttered, has a high bounce rate, and the call-to-action (CTA) is not clear. How would you approach this project, from initial assessment to final implementation? Include how you would identify issues, propose changes, and measure success.
Scenario 1: ATC-8.07% / IC-2.2% / CVR-1.57%. Based on this data, what would you identify the problem to be in the customer journey? How would you solve it? What are some common bottlenecks you can think of?
Scenario 2: Brand XYZ is running Facebook ads. The in-platform KPIs for the ads are all meeting the minimum set criteria: CPMs are low, outbound CTRs are high, the Hook Rate is high, and the CVR is great at 5.52%. Yet the ROAS for the ads is barely meeting the break-even point of 1.55. Choose the option that would need to be worked on in order to improve ROAS of the ads: Option A- Conversion Rate / Option B- Facebook Ads KPIs / Option C- Average Order Value. Explain the thinking behind your choice.
Scenario 3: ATC-3.67% / IC-2.54% / PUR- 1.83%. Is there anything that needs to be fixed in the funnel? If not, what would you focus on to further improve the performance of the brand and how?
Do you know how to connect a Facebook pixel to Shopify and setup event tracking?

YesNo
Do you know how to connect Google Analytics to Shopify so that all the data, including eCommerce data, are connected to the store?

YesNo
Introduce yourself / Why you are applying (1-5 min Loom or youtube/intro Video) *
If you do not provide an intro video your application will be voided.
Resumé:

Cancelof
You can mention here any other relevant links (Example- Your Website/Portfolio/Resume)
Should be Empty:

CRO Specialist Application

Who are we looking for?