Creative Strategist Application

Creative Strategist · Fully remote

DogConnectors works only with pet brands, and we've worked with 300+ of them.

This role makes the ads. You design static ads and edit video ads from creator footage for several pet brands at once. You use Higgsfield and Claude where they make you faster. You read the numbers on your own ads and use them to decide what to make next.

At a lot of agencies a creative strategist writes the brief and someone else makes the ad. Here you do both, working alongside the Fractional CMO who runs each brand.

What you'll make and what you need

WHAT YOU'LL MAKE

• Static ads, start to finish. Angle, on-image headline, design, and every size we run (9:16, 4:5, 1:1)
• Video ads cut from raw creator footage. One shoot becomes several cuts with different openings
• Hook tests and iterations on winners, one or two changes at a time
• AI statics, product shots and short clips in Higgsfield, always built on the real product photo
• Clean, upload-ready files. Claims from the label, real reviews only, named and sized right

WHAT YOU NEED

• A portfolio of static and video ads you made yourself for ecommerce or DTC brands
• Strong layout and type. Your statics read in a second on a phone
• Fast, clean editing from raw UGC-style footage, with pacing and captions that hold attention
• You know what hook rate, CTR and cost per purchase mean, and you've changed your work because of them
• You use AI image and video tools and catch their mistakes

Tools, pay and setup

TOOLS

Figma or Photoshop, your video editor of choice (Premiere, After Effects, CapCut or DaVinci Resolve), Higgsfield, Claude, Google Drive, Slack and Asana.

PAY AND SETUP

• Competitive salary
• Fully remote
• Available 9 AM to 5 PM Eastern, with some flexibility
• Onboarding on how we brief and test ads

BEFORE YOU START

Plan on about 30 minutes if your portfolio is ready, plus a Loom of 3 minutes or less. Have these ready.

• A portfolio link with statics and videos you made yourself
• Any numbers you have on those ads
• A few minutes to record the Loom

Page 3 has a short work sample.

Our values

Act As An Owner. Catch the problem before anyone asks, and fix it so it stays fixed. If you don't know the answer, go find it.

Client-Obsession. Learn each client's brand, product and what has already worked for them. Remember the small things and celebrate their wins.

Speed & Execution. Pick what matters most this week and ship it. Say plainly what won't get done.

Our Word Is Everything. If we said Thursday, it ships Thursday. Some weeks that means a late night, and we'd rather tell you now.