Sustainability Awareness in Fashion

1
Which gender do you identify with?* This field is required.
Female
Male
Non-binary
Prefer not to answer
2
What is your age range?* This field is required.
0-17
18-24
25-34
35-44
45-54
55-64
65+
3
What is your employment status?* This field is required.
Employed full time
Employed part time
Self-employed
Unemployed
Not looking for a job
Homemaker
Student
Prefer not to answer
4
What is the highest level of education you have completed?* This field is required.
Less than high school
High school
College diploma / Certificate
Undergraduate degree
Masters / Graduate degree
Doctorate
Prefer not to answer
Other
5
Where do you reside?* This field is required.
Asia
Africa
Australia
Europe
North America
South & Latin America
6
"No one buys what they recommend themselves" - Would you agree with this Japanese proverb?* This field is required.
YESNO
7
How would you rate your awareness of sustainability issues in the fashion industry?* This field is required.1 = Not aware of any issues - 5 = Very aware and substantial knowledge of multiple issues
1
2
3
4
5
8
How often do you purchase new clothing?* This field is required.
1-3 times a month
Every week
1-3 yearly
Every season
9
When did you last buy an item of clothing?* This field is required.
Less than a month ago
Between 1 and 6 months ago
Between 6 months and 1 year ago
More than 1 year ago
I do not remember
10
Are there items in your wardrobe that have been unused in the past year?* This field is required.
Yes
No
I am not sure
11
How many unused items do you own?* This field is required.
1-5
6-10
11-15
>15
12
How do you discard clothes?* This field is required.Please select one or multiple and click '>'
Household trash
Recycling station
Secondhand shops
Charity
Other
13
Chemicals polluting water and soil* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
14
Water usage for growing fibers* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
15
Waste in manufacturing* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
16
Labor issues in manufacturing* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
17
Disposal of clothes* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
18
Energy usage in manufacturing* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
19
Water usage in manufacturing* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
20
Air pollution in manufacturing* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
21
Energy usage in usetime of clothes* This field is required.
1
2
3
4
5
1 never heard of it
5 very knowledgeable
22
Which of the following issues is the biggest concern to you?* This field is required.
Chemicals polluting water and soil
Disposal of clothes
Water usage in manufacturing
Air pollution in manufacturing
Water usage for growing fibers
Waste in manufacturing
Labor issues in manufacturing
Energy usage in manufacturing
Energy usage in usetime of clothes
Other
23
Are you satisfied with the level of information about sustainability provided by vendors and shopping platforms?* This field is required.
YESNO
24
Which information would you value most when making a purchase decision?* This field is required.Please select one or multiple and click '>'
CO2 Footprint
Chemicals used
Source of fiber
Manufacturer list
All locations of production
Actual cost of item for vendor
Water used
Energy used
Other
25
Which brand do you identify most with sustainability?* This field is required.
Asphalte
H&M
Outerknown
Patagonia
Asket
Levi's
Nike
Other
26
Please specify which other brand you identify most with sustainability. * This field is required.
27
Which item would you prefer to wear?* This field is required.
100% Polyester T-Shirt
100% Cotton T-Shirt
100% Hemp T-Shirt
28
Would you be willing to pay more for a sustainably created garment?* This field is required.
YESNO
29
How much more would you be willing to pay for a sustainably produced product?* This field is required.Please specify the percentage or range you would pay extra by dragging the sliders.
30
Which products would you buy?* This field is required.Please add the items you would purchase into your basket by clicking on the '+'. *NOT ACTUAL PURCHASES*
prevnext( X )
My Bag
0
My Bag
Great Product Name
$20
Quantity:1
Size:Small
RemoveEdit
Great Product Name
$20
Quantity:1
Size:Small
RemoveEdit
Great Product Name
$20
Quantity:1
Size:Small
RemoveEdit
Great Product Name
$20
Quantity:1
Size:Small
RemoveEdit
ORDER SUMMARY
ShippingEUR
SubtotalEUR
Total costEUR
Cotton T-Shirt 1A great T-Shirt made from 90% Cotton
€10.00Edit
Back
Cotton T-Shirt 2100% certified organic Cotton from Greece ; Spun and died in Spain; Made in Portugal ; 1,89 kg CO2 equivalent ; 35 m3 water consumed ; 44 mJ energy used ; Emission Free Shipping
€49.90Edit
Back
Cotton T-Shirt 3Made in Portugal ; ECO-Certified
€35.00Edit
Back
Jeans 1The trendiest Jeans
€25.00Edit
Back
Jeans 2Jeans made from 95% Cotton
€50.00Edit
Back
Jeans 3 Made from certified organic cotton ; tailored in Italy ; 6,5 kg CO2 equivalent ; 79 m3 water used, 140 mJ energy consumed
€150.00Edit
Back
Total cost €0.00
31
Which of the following statements fit to you ?* This field is required.Please select one or multiple and click 'SUBMIT'
I check the labels on the clothes to gather additional information before buying.
I check the producer website before buying an item.
I look up the available information regarding the sustainability of a brand before buying.
If I like an item, I buy it without further research.
I expect the platform or vendor to provide important information about the clothes I want to buy.
I prefer to buy from smaller brands.
I prefer to buy from big brands or luxury brands.
Sustainability is important to me.
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