CABIN FEVER 2023

Cabin Fever is a 10-day winter adventure, laden with unique events for lovers of decadent food, fine local wines and live music. Tourists and locals will descend on the vineyards, wine bars and other wondrous spots of the beautiful Margaret River region to create their own winter escapade.

Event organisers are strictly accepting Expressions of Interest between NOVEMBER 1, 2022 and JANUARY 30, 2023. Please read through the 2022 Cabin Fever feedback below when considering your event concepts for 2023.

Dates

Friday 14 – Sunday 23 July, 2023. 

Target Markets

• Cabin Fever aims to attract a mix of local and overnight visitors, with the below behaviours.
• Dual income couples between the ages of 25 and 45 who choose to spend their disposable income on eating and drinking at the newest restaurants and bars, and like to attend quirky events such as Fringe Festival.
• Empty nesters who choose to spend their disposable income on fine dining, quality products and comfortable holidays.

What we are looking for

• Businesses interested in creating and implementing a suitable event for Cabin Fever 2023, which is unique to the program and not available at any other time of the year. The AHOY team (event organisers) are happy to work with venues by either providing or developing event concepts.
• A mix of free and ticketed events, large-scale and small-scale. Please see the 2022 feedback below for ideas.
• Events that showcase the Southwest and all its offerings, from the wine, beer, food, spirits, music, art, and nature and that shine a spotlight on the fantastic businesses that operate here.
• Events that are unique to the program, aren't currently being offered to your wine club and not currently being run by your team in other parts of W.A.

Cabin Fever Feedback from 2022 (what people want to see more of) - 

• Food and beverage specials at participating venues
• Lower cost, free events (below $100)
• More live music events
• Fine-dining meals
• Events and dinners in town centres
• Wine education events
• Natural wine related events
• Beer hall event

Cost:

Cabin Fever works with a two-tier marketing fee approach to ensure small-style venues and producers can participate in the program, while working towards a sustainable event structure that will allow Cabin Fever festival to continue in the future. Please get in contact with festival organisers to discuss which tier is right for you.

Intimate Event - $500 plus GST. For events roughly 30pax and under with less propensity to make income. If you fall under the Intimate Event category but would like the benefits of the Large Scale please get in touch with the AHOY team. 

• Inclusion under the Cabin Fever Festival umbrella and associated marketing
• Inclusion in the Cabin Fever printed program
• Dedicated event page on the Cabin Fever website, including ticket link
• Ticket sales setup on Humanitix and all ticket sales management
• Setup of a Facebook Event Page
• At least one (1) boosted/paid post on Facebook and Instagram
• 2 x tickets to Cabin Fever launch party (event details TBC)
• Risk Management Plan template
• At least one (1) face-to-face meeting with event management team
• Face to Face meetings with Event Organisers, as well as ongoing communication and support with planning, marketing, promotion and rollout of event
• Corflute Directional signage

Large-scale events - $900 plus GST. For all other events. 

• Large-scale events receive all associated benefits of Intimate Events, plus:
• Promotion of your event and relevant business news/imagery through selected marketing activities (social media, public relations, advertising)
• Confirmed Photographer and Videographer at your event
• Your event pitched to media
• Larger event listing in program (1/2 page)
• 4 x invites to the Launch Party

Please complete the form below and tell us about your event concept. Please don't hesitiate to get in touch with one of the AHOY team members if you would like to discuss your ideas before submitting. 

Proposed date and time. Please state two possible dates/times for your event concept between Friday, July 14 and Sunday, July 23 2023.

Please outline the approximate minimum and maximum capacity of your event (minimum capacity provides us with an idea of how many tickets you need to sell to make your event viable.)

Conditions of Inclusion:

Upon completing this expression of interest, I/we are confirming that I/we agree to the below conditions of inclusion in Cabin Fever, 2023.

• I/we are willing to offer up to 4x tickets to event organisers for promotional use or for AHOY representatives.
• Any marketing collateral created will be planned with and approved by event organisers.
• I/we agree that event organisers will get final signoff on event concepts, ticket price, inclusions and date/time.
• I/we agree that transport options will be considered if events are taking place outside of town sites. 
• Ability to provide an up-to-date Risk Management Plan two months prior to the event.
• I/we have provided two possible dates for our event within the festival period (to allow flexibility in the festival program).
• I/we understand that included events are at the discretion of the management team and Steering Committee.
• I/we have completed the Government’s COVID-safe plan and agree to execute an event within these guidelines and with proper precautions in place.
• I/we confirm that our event concept is (and will remain) exclusive to Cabin Fever before and during the 2023 festival.