Growth Assestment

Website URL (Account Name)

Enter the website URL, ie www.widget.com. If multiple websites, please list all websites

Your Name*

First NameLast Name

Your E-mail Address*

Please fill out the below advertising information... the more information you provide the better! As a part of our intial conversionation and continued optimization, we will discuss and build upon this information.

Advertising Budget for First 30 Days

This is your budget that you feel comfortable spending over the first 30 days. We will try our best to evenly spread it out, but it will spike some days and be lower other days. This budget is the basis for the amount of keywords and products we target on launch.

Goal Performance Metrics (ie ROAS, ACoS, Cost Per Sale, ROI, etc)

Based on your past performance or business metrics such as gross margin, what are your ideal or goal performance metrics? For example, do you want a 3 ROAS or a 25% ACoS or $60 Cost per Sale? This is a very important question because all of our bid strategies and targeting based on the agreed upon performance metrics.

Minimum Performance Metrics (ie ROAS, ACoS, Cost Per Sale, ROI, etc)

What are your minimum performance metrics or key performance indicators? For example, do you require a 2 ROAS or a 50% ACoS or $80 Cost per Sale. What are the minimum metrics that we need to hold ourselves to? NOTE: If you do not have any established performance metrics from past advertising campaigns, this question is for you. If you assumed an average order value of X, how many dollars would be be willing to pay for that order. Also, consider your customer lifetime value and non-converters that come back later and purchase. Again, this is s a very important question, since all of our bid strategies and targeted are based on this. Of course, you'd want to spend as little as possible, but what is the right amount? First, estimate your average order value plus life time value plus the expected amount of sales form people that return later to buy, ie 2% may buy on first click but some of the 98% will come back later. How much would you pay to get all of these sales?...this is your initial Cost Per Sale. Next, how does this compare with your competitor? If they are willing to spend more than you, then your ads will be very low on the page. If your are able to spend more for the initial Cost Per Sale, then your ads will have a greater opportunity to be seen by more customers, which drives more sales and profits.

Current Average Gross Profit Margin (note if different across product categories)

If your gross profit margin varies by product category, brand, supplier, etc, etc please let us know. If you have an account wide gross profit margin, just note one.

Top Competitor Websites

These are competitors that compete directly with you, ie similar in size, similar in value, similar products, etc, etc.

Recommended / Top Performing Keywords

Obviously, we will be researching this as a part of our work, but if you have any non-obvious keyword or synonyms that are known by you and/or your target customers, then please add them here. Also, if you have any keyword data from Amazon or your SEO agency, then please email directly to team@eastondigital.com.

Top 10 Products - when a Google Shopping ad shows on Google, which of your products will most likely lead to a conversion. This can also be a list of the products you specifically want to focus on.

Top 10 Products AOV - on the above mentioned products, what is the estimated average order value? For example, are people purchasing multiple units?

Who is your target customer? What are their demographics? Why do they buy from you as opposed to your competitors? Any information is helpful.

Do you have any important, specific advertising requirements, i.e. target area, target hours, device preferences, etc?

Why should your customers buy from your website as oppose to your competitors?

Do you have an existing Google Ads account?

YesNo

Google Ads Customer ID (ex: 233-653-1880)

NOTE: Once we received your Google Ads Customer ID we will send access requests through AdWords and then provide instructions for approving access.

Data Feed Management - How do you send products from your website to google merchant center, ie google shopping shopify app, data feed software (ie godatafeed or datafeedwatch), manual upload, google sheets, etc? If using a data feed software, please provide the email address and password accessing your data feed.

Please invite analytics@eastondigital.com to your Google Analytics account as a user with Edit, Collarborate, and Read & Analyze permissions. To do this, follow the below steps

1. Sign in to your Google Analytics account.

2. Select the Admin tab and navigate to the desired account/property/view.

3. In the ACCOUNT, PROPERTY, or VIEW column (depending upon whether you want to add the user at the account, property, or view level), click User Management.

4. Under Add permissions for, enter the email address for the user's Google Account.

5. Select the permissions Edit, Collarborate, and Read & Analyze.

6. Select Notify this user by email to send a notification to each user you're adding.

7. Click Add.

Did you add the following email address as a user on your google Analytics account: *

Account & Business Information

Google Ads Account Information

Google Analytics Account