| Automation Rule |
Repeatable, criteria-based rules that find matching prospects and apply actions to them |
| Custom Redirect |
Used to direct URL or file to a different location once clicked |
| Custom Redirect – Image |
Used to direct an image to a different location once clicked |
| Dynamic Content |
Content blocks used to change content based on Pardot field values |
| Email |
List email or email template |
| Email Autoresponder |
Email that submitter receives after form submission |
| Engage Email |
Email that is used for Engage, Sales tool in Salesforce |
| Engagement Program |
Nurture program |
| File – Image |
An uploaded file that is an image |
| File – PDF/Other |
An uploaded file other than an image |
| Form |
Form that will be put on a landing page |
| Form Handler |
Form that is connected to external source (not on landing page) |
| Landing Page |
Specific web page that a visitor typically reaches after clicking a link, generally contains a form |
| Landing Page Conversion |
Landing page that submitter would see after form submission |
| List |
Static list, group of prospects that does not update |
| List – Test |
List that is only used for testing purposes |
| List – Dynamic |
A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t |
| Supression List |
Omit prospects from list emails or engagement programs |
| Supression List - Dynamic |
Omit prospects from list emails or engagement programs - A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t |
| Multivariate Test |
Designed to measure the effectiveness of different landing pages over a period of time to determine the top performer |
| Segmentation Rule |
Create a list of prospects and apply a segmentation action based on specific criteria. Segmentation rules run once and match only the prospects that meet the rule’s criteria when the rule runs |
| WordPress Form |
Form in WordPress (CMS) for website |