Build a Responsive Website
If your site is not responsive, you’re missing out on a huge chunk of potential traffic. According to Google, over half of all searches on mobile devices are for local services, which means if your site isn’t optimized for mobile, you’re missing out on a lot of potential customers.
Fortunately, building a responsive website is a lot easier than it used to be. There are lots of website building platforms that make it easy to build a responsive site.
If you’re building your site from scratch, make sure you use a fluid design that adapts to different screen sizes. If you’re using WordPress, there are plugins that make it easy to build a responsive site.
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Leverage on-page SEO to increase your website's search engine rankings.
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Become a guest blogger or create video content for YouTube to generate traffic.
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Promote your content on social media or advertise through social media to gain exposure.
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Link internally to boost user experience.
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Use long-tail keywords rather than short-tail keywords to target keyword phrases that better fit user intent.
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Monitor your analytics to see how your website is performing.
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Establish a strong online presence for your brand.
Use Rich Content to Build Your Brand
Google wants to surface useful information. This means that SEO is all about creating content that solves people’s problems.
One of the best ways to do this is with long-form content that’s been well-researched and has good citations. This helps you build your brand by showing readers that you’re an authority in your field, and that you’re more than happy to share your expertise with them.
With today’s reading habits, you might not have the time to sit down and read a long-form article, but Google certainly does. This is why creating long-form content is such a powerful SEO strategy.
The great thing about creating rich content is that you can repurpose it for lots of different places. You can turn it into an article, a slide deck, video or whatever works best for your audience.
Once you’ve created the content, you can promote it across your website, your social media channels, and even on relevant forums and websites.
Run Advertisements
Google AdWords is a great way to get more organic traffic to your site. It allows you to show ads in search results, and on websites that are part of Google’s network. The great thing about this strategy is that you only pay when someone clicks on your ad.
This means that you don’t need a lot of traffic to make this work. You just need to make sure that your ads are relevant to what people are searching for. We’ve seen a lot of people make this strategy work really well, but it’s important to note that it can also be quite expensive. If you’re looking to scale up, you might want to consider hiring an expert to manage your account for you.
Guest Blogging
A lot of people think of guest blogging only in terms of getting links back to your website, but the truth is that guest posting on relevant sites is one of the best ways to get more organic traffic to your own website.
This is because when you guest post on high-quality sites, you’re often given the opportunity to include a link to your own website in your bio. You can also link to your website in the content itself, but only if it’s relevant to the topics you’re discussing.
This can be a great way to get your name out there, while also growing your website traffic. The only downside to guest blogging is that you’ll need to find relevant sites to post on, and you may have to wait for your post to be approved.
Participate in Events
If you’re trying to build your brand and get more organic traffic to your website, there are few better ways to do that than by getting out there and speaking at events. Attending these events can also be a great way to help you with your SEO, but that won’t happen if you don’t get out there and be the person that you want to be.
You’ll want to make sure that you’re attending events that are related to your field of expertise. This way you’ll have the best chance of meeting people who will be interested in what you have to say.
You can also create an event of your own, and invite people who are interested in your area of expertise to attend. This is a great way to meet new people, and it can also help to boost your SEO. There are lots of different ways to get involved in events, so it’s up to you to find the ones that best fit your personality and work schedule.
Conclusion
The best way to boost your organic traffic is to create content that people want to read, share, and bookmark. Once you have a steady flow of traffic, you can then start to look at other ways to increase your rankings.
Creating a site that’s optimized for Google isn’t easy, but it’s also not impossible. You can start by making sure your website is responsive, creating long-form content that’s rich in keywords, guest blogging on high-quality websites, and participating in events that are related to your field of expertise.