This past year Tourism Canmore Kananaskis has been working with our partners at Stormy Lake Consulting and Will Creative to look at our brand and where we need to go. We are pleased to share with you the fruits of our collective labour.
We’re hosting a workshop on November 29, from 9 a.m. to noon, at Eclipse Coffee Roasters (1516 Railway Avenue) where we would like to share the updated brand with you and work together to show you how the brand can help you with your marketing initiatives. We'll share the highlights of our market research, brand strategy and new brand materials. Then, Stormy Lake will lead us through some exercises about what it means to evolve beyond quality, service and expertise. This workshop will:
- Highlight some best practices
- Share the new brand strategy and logo
- Work with you to identify the parts of the brand that are most relevant
- Customize the brand to your business/experience
- Explore moving the brand beyond marketing
This brand represents our success as a destination and how well we work together will define our success in the future. Please join us at this workshop where you will come away informed and empowered. It will be interesting and, more importantly, useful.