Lead Filtering & Lead Capture Form Update

Name of team/company or other way we may have you identified other than team.

Name Of Primary Team Member*

First NameLast Name

Email*

example@example.com

What Program Are You In?*

Done-For-You (we provide the systems/software)Done-With-You (you have your own systems/software)

What Lead Type Are You Doing?*

Watch this video so you properly understand how to answer the lead filtering update questions below...

But also, here's a verbal explanation...

Auto-Lead Filtering Options:

Lead filtering only affects the way automations work, how the leads are segmented in the CRM and what leads will be allowed to self-book a call with you. You still receive all leads whether qualified or not.

The filtering ONLY applies to the automation level (bookings and the CRM). Your "leadsheet" (the online google spreadsheet with all leads) is created BEFORE the filtering and can not be filtered meaning all leads will always be in that sheet.

We have the ability to automatically filter your leads. Typically we'd only recommend filtering by non-owner occupied and possibly credit score and/or loan size to start with or nothing at all (for your first 30-days in the program).

Keep in mind that some people are converting owner-occupied properties to non-owner investment properties and may say they have an owner-occupied property when that's not really the case.

If you choose to have leads filtered this is what happens (as long as you are using Agentgogo CRM):

They will be automatically tagged in the CRM as unqualified
The lead will NOT go into the normal follow-up automation, but one that asks them to email details over about the property instead for you to review
They also won't be offered the opportunity to book a call with you either.
The appointment setter team will not call down on these leads

Please note that we do tell the lead on the form to consider their investment property NOT owner-occupied if they are living in it now but intend to transition it to an investment property.

What's possible with lead filtering?

As a general rule, we can automatically fitler by any 1 to 4 disqualifiers as long as it's a fixed question (like a drop down or selection based question) on the form.

What we can't do is filter by any question that is manually typed in by the lead such as the zip code or location of property or contact info.

Most quesitons, like FICO's, income, etc are selected options and can be used for automatic filtering.

In some cases we may not be able to filter by mutliple disqualifiers if they create conflicting logic. We will let you know if that is the case.

Some examples to help:

Filter purchase leads so that under $100k in loan size and 600 FICO are unqualified

Filter Non-QM leads to be unqualified if property is owner-occupied.

Recommendations

It's best NOT To make your filtering too layered - meaning filtering by too many things - or 'too strong' - meaning too high of filter.

For example, you may prefer $250K loan amounts but that could be too high if in reality you'd do a $200K loan amount.

Always lean towards a little lower than your ideal to ensure you don't miss viable deals and cut out too many leads. A lot of times there are deals to be had but if someone is just below your threshold, you'll miss those.

Fill Out The Info Below To Update Your Lead Filtering

Keep in mind, you are providing the things you DO NOT want below - the options that leads would select that would automatically disqualify them.

We have also given you the ability to request new / additional options in the form that may not already be there so that you can disqualify by those.

None of the questions below are required so only choose the ones that really matter to you.

WARNING!

Too extreme of filtering will kill your lead flow and conversions.

Keep in mind, leads don't always know the answers to the questions nor how to answer them 100% correctly. If you filter too strongly - too many filters or too high of criteria - you will inherently filter out leads you could have converted into a deal. (Trust us when we say this).

Lead filtering should be used to "skim off" the definite garbage. Real lead filtering happens through conversations and if you don't overdue it with the filters you'll certainly meet unqualified borrowers or encounter undoable scenarios but that's part of your job as a lender - to know what's a green light and what's not.

Extreme filtering can lead to automation failures.

We generally recommend you filter by no more than 3 (maybe 4) basic parameters. Every parameter you request to filter by requires multiple automation steps to acheive creating instability in the backend technology, especially when things change.

Some requests just won't be possible if you ask for too many layers to your filtering.

Are you a first time real estate investor?

Filter out leads when they answer [Are you a first time real estate investor?]...

Filter if they say YESFilter if they say NO

What is the purpose of the loan?

What answers should we add? (Separate each by a comma, skip if not needed) [What is the purpose of the loan?]

Filter out what: [What is the purpose of the loan?]

What down payment amount do you have available?

Note: This is a conditional logic question and only shows up for purchase and purchase-and-rehab loans

Answers are generally fixed as in these brackets:

30% or more
20-30%
10-20%
Less than 10%

What answers should we add or change these 4 options to? (Separate each by a comma, skip if not needed - note that it needs to be 4 options ) [What down payment amount do you have available?]

Filter out what: (List your lowest down payment amount) [What down payment amount do you have available?]

What amount do you want to borrow?

Filter out what: (Put your minimum loan amount if there is one, skip if not needed)

What type of property?

What answers should we add? (Separate each by a comma, skip if not needed) [What type of property?]

Filter out what: [What type of property?]

Do you have the property identified or currently own it?

Filter out leads when they answer [Do you have the property identified or currently own it?]...

Filter if they say YESFilter if they say NO

Is the property owner-occupied?

Filter out leads when they answer [Is the property owner-occupied?]...

Filter if they say YESFilter if they say NO

What is your preferred loan term?

What answers should we add? (Separate each by a comma, skip if not needed) [What is your preferred loan term?]

Filter out what: [What is your preferred loan term?]

What is your exit strategy or project summary?

What answers should we add? (Separate each by a comma, skip if not needed) [What is your exit strategy or project summary?]

Filter out what: [What is your exit strategy or project summary?]

What is your estimated Credit Score?

Note: There can NOT be any conditional logic such as if they choose a previous answer the filtering on credit score changes. Just use the lowest credit score option available for all loans you can offer even though some loan or property types may require different min. FICOs.

What is the lowest credit score you can work with (Skip if not needed) [What is your estimated Credit Score?]

Is This Your First Home Purchase?

Filter out leads when they answer [Is This Your First Home Purchase?]...

Filter if they say YESFilter if they say NO

What is your home buying goal or situation?

What answers should we add? (Separate each by a comma, skip if not needed) [What is your home buying goal or situation?]

Filter out what: [What is your home buying goal or situation?]

What home price is affordable for you? (Values are in 100,000's)

Filter out what: (Put your minimum amount if there is one, skip if not needed)

What down payment amount do you have available?

Note: This is a conditional logic question and only shows up for purchase and purchase-and-rehab loans

Answers are generally fixed as in these brackets:

10-20%
3-10%
Zero Down (Military Benefits)
Need Down Payment Assistance

What answers should we add or change these 4 options to? (Separate each by a comma, skip if not needed - note that it needs to be 4 options ) [What down payment amount do you have available?]

Filter out what: (List your lowest down payment amount) [What down payment amount do you have available?]

Have you had a Bankruptcy, Short Sale or Foreclosure in the last 2 years?

Filter out leads when they answer [Have you had a Bankruptcy, Short Sale or Foreclosure in the last 2 years?]...

Filter if they say YESFilter if they say NO

What is your combined total household income?

What answers should we add? (Separate each by a comma, skip if not needed) [What is your combined total household income?]

Filter out what: [What is your combined total household income?]

Would you be willing to have a co-borrower involved if needed?

Filter out leads when they answer [Would you be willing to have a co-borrower involved if needed?]...

Filter if they say YESFilter if they say NO

Adding or Removing Questions:

Are there any questions you'd like to ADD to the form?*

YesNo

Note: It's best to not add too many questions or you'll see leadflow drop off. Try to limit it to just one.

Please precisely list the question(s) you want to add (separated by commas including ?'s).*

Please precisely list the answers you the lead to be able to select from with precise and short language separated by commas. (If you are adding more than one question, be sure to clarify which question has which answers) *

Are there any questions you'd like to REMOVE from the form?*

YesNo

Please precisely list the question(s) you want to REMOVE from the form: (separated by commas).*

Choose Lead Filtering Automations

Filtering Automation Behavior*

Lead goes into CRM & are filtered as unqualified & get the unqualified CRM campaignLead goes into CRM & are filtered as unqualified but get NO automationsLead only goes into leadsheet and not the CRM

If you need deeper explanation of this stuff above, please watch this video (it is not necessary).

Please put any additional notes and comments here:

Lead Filtering / Form Update Request