Confessions of a Social Media Manager
There's a lot of myths and misconceptions out there about the role and responsibilities of a sports Social Media Manager. Do these resonate?
Mythbuster
What's your views on the following.....
"What do you do?" I regularly explain (and sometime have to justify) what I do internally because it's not well understood and is difficult to measure.
I operate in an anti-social environment
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All my colleagues think I'm the best thing since sliced bread!
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1 is I operate in an anti-social environment, 10 is All my colleagues think I'm the best thing since sliced bread!
Comments
"Can't YOU do that?" I'm a jack of all trades, constantly juggling multiple roles and responsibilities.
Specialisation is the name of my game
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I wear at least a dozen hats
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1 is Specialisation is the name of my game, 10 is I wear at least a dozen hats
Comments
"Why aren't you doing more?" The expectation is that because its social media I'm on call 24/7.
My work/life balance is zen
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I work 24/7 and it still isn't enough
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1 is My work/life balance is zen, 10 is I work 24/7 and it still isn't enough
Comments
"I need you to bail me out!" Other departments within my organisation view social media as their silver bullet.
I don't believe in vampires or werewolves
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I've cornered the silver market!
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1 is I don't believe in vampires or werewolves, 10 is I've cornered the silver market!
Comments
"We respectfully disagree....." Sponsors have trust issues when it comes to backing my judgement on what does and doesn't work on social media.
Our sponsors are social media ninjas
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Our sponsors are social media newbies
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1 is Our sponsors are social media ninjas, 10 is Our sponsors are social media newbies
Comments
What have we missed?
What other sports social media myths and misconceptions out there are grinding your gears?
Comments
What's next?
We're hoping to get the views of as many sports social media managers as we possible can. Once all the results are in we'll share the results in the interests of sparking a broader discussion within the sector about the role and the challenges faced.
Found this triggering?
This survey was designed to be anonymous. If you do feel like a chat about all things social media though we'd love to hear from you. AND we're available 24/7 (just kidding!). PS. Any survey responses or comments will still remain anonymous.....
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