Employer Brand Audit

1

Name* This field is required.

First Name

Last Name

2

Company* This field is required.

3

Email* This field is required.

example@example.com

4

Do you conduct employee surveys?* This field is required.

YESNO

5

Do you hold one-on-one meetings with employees?* This field is required.

YESNO

6

Do you share employer brand values with the company?* This field is required.

YESNO

7

Are employees involved in brainstorming sessions and employer brand work?* This field is required.

YESNO

8

Do employees regularly attend networking meetings?* This field is required.

YESNO

9

Do employees speak on panels?* This field is required.

YESNO

10

Do employees share your company content on their own social media channels?* This field is required.

YESNO

11

Does your employer brand drive referrals?* This field is required.

YESNO

12

Do job postings intentionally describe the role, company culture, and expected criteria for success?* This field is required.

YESNO

13

Do all talent acquisition communications align with your employer brand?* This field is required.

YESNO

14

Have you put together the strongest interview committee for each job family or position?* This field is required.

YESNO

15

Are you building a talent pool of cultural matches that you can tap into when a role opens?* This field is required.

YESNO

16

Is your career website optimized for mobile?* This field is required.

YESNO

17

Do you have a strong employer value proposition (EVP) statement?* This field is required.

YESNO

18

Have you included authentic visuals (photos and video) to showcase your office environment and culture?* This field is required.

YESNO

19

Are your job postings tailored to each position?* This field is required.

YESNO

20

Is all copy succinct and derived from the EVP statement?* This field is required.

YESNO

21

Can a user find information on your career site in a minimal number of clicks?* This field is required.

YESNO

22

Is the application process quick, easy, and seamless?* This field is required.

YESNO

23

Are your social feeds integrated or linked to your career site?* This field is required.

YESNO

24

Do you have a content strategy that aligns with your EVP?* This field is required.

YESNO

25

Do you have a production budget?* This field is required.

YESNO

26

Do you have video on the site?* This field is required.

YESNO

27

Is your video current and authentic?* This field is required.

YESNO

28

Does it tell your unique story and highlight your company values?* This field is required.

YESNO

29

Does it showcase your office or workspace?* This field is required.

YESNO

30

Do you feature articles and blog posts written by employees?* This field is required.

YESNO

31

Do you use Google Analytics or other software to assess traffic sources and user behavior?* This field is required.

YESNO

32

Do you have a dedicated social media manager for employer branding (can be part-time or an assigned responsibility)?* This field is required.

YESNO

33

Are you using a content calendar to plan and schedule posts?* This field is required.

YESNO

34

Is your content designed and optimized for different social channels?* This field is required.

YESNO

35

Are you sharing third-party content?* This field is required.

YESNO

36

Are you sharing content featuring your employees?* This field is required.

YESNO

37

Do you encourage your employees to share company content and job postings on their social channels?* This field is required.

YESNO

38

Are you measuring success/tracking metrics?* This field is required.

YESNO

39

Score

40

You've got some of the bases covered, but you've also got some work cut out for you. If your Careers site could use some work, make this your first priority.

41

You've got a great start! If you've already created a strong candidate experience on your website, focus on enriching your external-facing content and communication next.

42

Phenomenal! You are following best practices for employer branding.