Discovery Form

Hey there! 👋🏻 What's your name?*

First NameLast Name

Make sure your email address is correct so that I can reply to your application*

example@example.com

Tell me a little about your business: what do you do, what do you sell, and how long have you been in business?*

Who's your ideal client?*

Website link (if you haven't got one, you can link to your main social media profile)*

What are you applying for?*

🧲Magnetic Message & Web Copy MAKEOVER✨ (done-for-you website copy, brand messaging guide, and 1:1 support)Magnetic Messaging COMPASS🧭 (brand messaging guide and 1:1 support)Blog Business Booster🚀 (blog strategy & writing retainer)Standalone blogging package

Exciting! This programme is best suited for service providers with ONE main target audience, whether they’re a specific group of people (like "women solopreneurs" or "SaaS businesses") OR because they come to you to solve a specific problem (like "not knowing how to use LinkedIn for business" or "failing to stick to a healthy morning routine"). Can you confirm that’s your case?

Yes!Actually, I have 2 completely different audience segments (for example, "some of my services are for a private audience and some others are for corporate clients, both in a different situation") and I always speak to both in my marketing

In SOME cases, the Magnetic Messaging Compass can still work for you.

However, keep in mind that its biggest ingredient is a strategic brand story (with a clear breakdown of all the conversion elements that your audience NEEDS to hear to go from prospects to paying clients) centred around your specific ideal client.

If you have 2 different audiences, we’ll need to create 2 separate narratives and then find the best way of crafting a core message that speaks to both segments. So, this will be a +£600 add-on.

If that works for you, please tell me more about:

1) Your other audience segment: who are they and what services do you offer to them? (if you haven't already mentioned that before)

2) With your marketing, do you target each segment on a different channel (e.g. private clients on Instagram and corporate ones on LinkedIn) or both of them on the same platforms?

This will help me understand if the Magnetic Messaging Compass can be a valuable investment for YOU

When it comes to your brand messaging and marketing, what do you think has been holding your business back the most? (It's ok: I won't tell anyone 🤫)*

I struggle to summarise my business and articulate the value of what I do in a way that resonates with my clientsI can’t answer questions like “Why should your clients choose YOU?” in a compelling wayI’m not clear on what key messages I should be known for and how to repeat them (so, my marketing covers all kinds of topics)My marketing gets me engagement but not many inbound leadsI never know what to focus on in my marketingI often attract clients who aren’t the right fit, tell me “I’ll think about it” or ghost meOther

When it comes to your brand messaging and website copy, what do you think has been holding your business back the most? (It's ok: I won't tell anyone 🤫)*

I struggle to tell my audience exactly what I do and how I can help themNobody can find me on GooglePeople visit my website but not many of them get in touchI encounter too much resistance when it comes to pricingI actually haven't got a website at all: I want to get the copy first!Other

The 🧲Magnetic Message & Web Copy Makeover✨ will fine-tune your brand messaging and give you copy that actively sells your EXISTING services/offers. Are you clear on what these are?*

Yes! I might struggle to write and talk about them in a way that connects with my audience, but I'm clear on my offer suiteMmh, not so much

Have you invested in your brand messaging before, or what have you already tried that didn't work?

Your brand messaging guide will focus on your overall business and brand but will also include detailed messaging for up to 3 of your core services (and/or online courses and digital products).

This answer isn’t final, but at this stage, what would you like these 3 services to be?

(For example, I could say:

“I want to focus on
1. The Magnetic Message & Web Copy Makeover which is my brand messaging + website copy offer
2. The Magnetic Marketing Compass, my brand messaging guide + support
3. My blogging services for women solopreneurs”)

Why is it important for you to refine your brand messaging RIGHT NOW?*

While the actual brand messaging guide is done-for-you, my clients need to be INVOLVED during our time together (e.g. completing my planner to tell my all about their business, being available for a 1h session and answering my questions on Voxer during our main week together, and starting to review and use the guide during the following 2 weeks in order to get 1:1 feedback). If your application is successful, can you commit to this?*

Of course! I can't wait 🤩No, I'm really bad at clear and consistent communication

The 🧲Magnetic Message & Web Copy Makeover✨ starts at £2222 - payment plans available. If you're interested in additional pages or content beyond its standard package (e.g. a new lead magnet, a sales page, etc.), please share your budget with me so that I can refer to it when making suggestions:

Up to £3000£3000 - £5000+£5000

When it comes to the blog on your business website, what do you think has been holding you back the most? (It's ok: I won't tell anyone🤫)*

I haven't been blogging on my website at allI tried working with a blog writer before but didn't see any resultsI've been writing my own blog posts but didn't see any resultsNobody can find my blog posts on GoogleMy blog posts get traffic but nothing happens afterwards (e.g. not many leads or newsletter subscribers)Other

A standalone package of blog posts starts at £1500 for 4, and that includes:

consultation/scoping session
strategy and planning
writing the blog posts based on your input as a thought leader and my additional research (max 1000 words per article)
optimising them for SEO whenever relevant
resources to show you how to amplify your new blog posts and get the very most out of them

How much are you looking to invest in your new blogging strategy? *

What's your budget for this project? *

Why is it important for you to focus on your brand messaging and website copy right now?

Why is it important for you to focus on your blog right now?

Have you already invested in this before? Or have you tried anything that didn't work well for you (e.g. DIYing it)?

Any exciting business goals you'd like to share with me?

What are your business goals for the next 3-6 months that you're hoping a new brand messaging and marketing plan will help you achieve?*

Please, tick this box to confirm you’ve looked at my pricing starting points and understand how our initial session will work [£99 - https://craftycopy.co.uk/contact]*

Yep, all clear!

Your business details for the invoice, please (trading name and registered address)*

Your time zone *

Finally, how did you find out about yours truly in the first place? Curious 👀

Oh, and if there's anything else you think I should know at this stage (OR that you'd like to ask me), feel free to add it here