Brand Identity Questionnaire (Catchall)

BRAND IDENTITY

QUESTIONNAIRE
INTRODUCTION

Your brand identity defines your brand voice. In the following questionnaire, we'll learn your company's core values through branding. Things like your business colors, tone of voice, fonts, structure, imagery, and competitive advantage can all be deduced from asking the right questions. The more we learn about your business, the better our synchronicities will be!

THIS FORM TAKES APPROX 30 MINUTES

You can save this form and come back to it. Please pay attention to all required fields.
Email Associated With Your Account (Hover for more details)*
example@example.com
Are you procuring promotional services for the music/entertainment industry?*

YesNo
What service areas are you procuring? Check all that apply.*

Visual & Graphic DesignWeb/App Design & SEOMarketing & ReputationTech & Support

Brand OVERVIEW
The following questions will give us a preliminary scope of your business as well as tell us areas of improvement. This isn't meant to be an area to embellish or to feel inadequate. Instead, answer truthfully and to the best of your abilities. If the question does not apply or you don't know, jot that down. This will help us understand our action plan moving forward.
Business slogan or catch-phrase
Number of Employees*
Number of years in business*
Mission Statement:
Include why you exist, your overall goal, and any process you might take to reach that goal, what kind of product/service you provide, and who you provide that product/service to.
Write a 1-2 paragraph biography about your brand.
Hint: this pulls together your history, accolades, impact, and expertise.

BRAND OVERVIEW
The following questions will give us a preliminary scope of your brand as well as tell us areas of improvement. This isn't meant to be an area to embellish or to feel inadequate. Instead, answer truthfully and to the best of your abilities. If the question does not apply or you don't know, jot that down. This will help us understand our action plan moving forward.
Stage Name*
This is usually separate from your legal name.
Number of years in the industry*
Contractual Distributor
Studio, label, etc.
Manager's Name

First NameLast Name
Short Bio*

BRAND OVERVIEW

CONTINUED
One-word values or beliefs that describe your business*
Ex: "dependability" "honesty" "transparency" "family-orientated"
Is there a unique story behind your business’s name or why you started this business?
Explain, in one sentence, how your company makes money*
Kind of like your elevator pitch!

BRAND OVERVIEW

Continued
One-word values or beliefs that describe your brand:*
Ex: "trendy" "honest" "spiritual" "family-orientated"
Is there a unique story behind your artistry or why you started on this journey in the first place?

Economics
Annual Revenue*
Close to actual; does not have to be exact
What are your price ranges?*
List all products and/or services your business offers
High Ticket Items
The most expensive offers
Low Ticket Items
The least expensive offers
Recurring Revenue
Subscriptions and repeating fees
Free Offers
Lead magnets or totally free
Rate your sales and customer management process:*

1 - I write everything in my notepad and manage sales with cash only23 - I have automated some processes but still rely on human memory.45 - I have a fully functioning CRM program

Marketing Overview
How do your clients/fans/followers currently find you?*
What social media platform do you focus on?*
Score your social media presence:*

1 - Not a lot of action here!23 - I do well sometimes but am not consistent.45 - I have a viral presence!
What marketing strategies have worked well for you in the past?*
What marketing strategies have not worked well for you in the past?*

MARKETING OVERVIEW

CONTINUED
What are your brand's weaknesses?*
How are you planning to overcome these weaknesses?*
What are your brand's strengths?*

Long-term Assessment
List your 1-year, 3-year, and 5-year goals.
1-Year Goals*
3-Year Goals*
5-Year Goals*

INDUSTRY ANALYSIS
What industry is your business in?*
What niche do you target?*
What is your greatest competitive advantage?*
For instance, what are your unique selling propositions?
List at least 5 of your competitors*
Preferably, links to their websites
Why would customers choose you over your competition?*
It could be price, qualifications, personalization, bonuses, etc.
What is the main differentiating factor in your 'brand voice' that sets you apart in your industry?*
Are you the leader, the alternative to the mainstream, the most fun options, the most accomplished/knowledgeable options, etc.?

INDUSTRY ANALYSIS
What genre is your artistry in?*
List at least 5 other industry leaders that have a similar vibe to yours:*
Why would fans choose to buy your albums and stream your content?*
What is the main differentiating factor in your 'brand voice' that sets you apart in your industry?*
Are you a major influence, the alternative to the mainstream, the most fun/funny, the most accomplished/knowledgeable, etc?

TARGET AUDIENCE

WE WANT TO DISCUSS WHO YOU SELL TO
What problem does your business solve for its clients?*
What promises does your business make to its clients? (or what promises do you intend to make?)*
How does interacting with your business or using your product make your clients feel?*
Does your business make people happy, save them time, or drive a result?*
Are the majority of your leads ready to hire you or are they more of a “hard sell”?*
What brands are your clients already interested in?*

TARGET AUDIENCE

WE WANT TO DISCUSS WHO YOU SELL TO
How does your artistry make people feel when they consume it?*
Describe your ideal fan:*
What entertainers are your fans, or potential fans, already interested in?*

TARGET AUDIENCE

Continued
Any geographical or ethnic considerations?*
What percentage of your target audience is male? Female?*
What are their ages?*
What are their specific interests or values outside of your business?*
Did we leave something out? Elaborate to the fullest extend. This will help when targeting with ads.
Where do they work?*

AESTHETIC & TONE

CONTINUED
What character traits do you NOT want to be associated with your brand?*
If your brand could talk, how would it sound?*
Formal, casual, witty, etc.
How would it dress?*
Where would your brand spend its free time?*
What subjects or activities is your brand interested in?*
What relationship does your brand have with its clients/fans/followers?*
Celebrity/fan, consultant or coach/student, mentor/mentee, etc.
What images or stylistic elements do you want (or are already) associated with your brand?*
What images or stylistic elements do you NOT want to be associated with your brand?*

AESTHETIC & TONE

CONTINUED
What colors are associated with your brand?

Use the picker below or enter the HEX code.
Exact Primary Color #1*
Exact Secondary Color #2
Exact Accent Color #1 (Optional)
Exact Accent Color #2 (Optional)
Any additional aesthetic notes?

BRAND STYLE GUIDE

Now that we know a ton about your brand, we can start filling in your proposed style guide (or tweak what you already have).
T Y P O G R A P H Y
Do you already have a logo?*

YesNo

What font and size is to be used in your brand's elements?*

	Font	Size
Logo
Headings
Paragraphs

What do you want your logo to look like?
Be as detailed as possible.
Upload logo examples (if applicable)

Cancelof
Upload existing logo

Cancelof

TECH & SUPPORT GUIDE

Continued

Rate how your company's current systems and processes impact others in the following categories:*

	Upper Management	Staff	Customers
Onboarding journey
Accessibility
Shared trust
Shared familiarity
Timely communication
Ease of support
Needs are understood
Needs are valued

Wrapping Up
Any other specific information you would like us to know about your brand?
Anything else we need to know about your systems?
Should be Empty:

	Main Button	Secondary Button	Tertiary Button
Shape: Square
Shape: Round
Shape: Square Round
Fill: Hollow
Fill: Filled
Fill: Gradient
Extra: Button with icon

BRAND IDENTITY

INTRODUCTION

THIS FORM TAKES APPROX 30 MINUTES

Brand OVERVIEW

BRAND OVERVIEW

BRAND OVERVIEW

BRAND OVERVIEW

Economics

List all products and/or services your business offers

ECONOMICS

Marketing Overview

MARKETING OVERVIEW

Long-term Assessment

List your 1-year, 3-year, and 5-year goals.

INDUSTRY ANALYSIS

INDUSTRY ANALYSIS

TARGET AUDIENCE

TARGET AUDIENCE

TARGET AUDIENCE

AESTHETIC & TONE

AESTHETIC & TONE

AESTHETIC & TONE

What colors are associated with your brand?

BRAND STYLE GUIDE

T Y P O G R A P H Y

WEBSITE ELEMENTS

WEBSITE ELEMENTS

TECH & SUPPORT GUIDE

TECH & SUPPORT GUIDE

Wrapping Up