BUYER PERSONA PROFILE
Give the persona an identity
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Do you know who your ideal customer is? Do you know how to find out who your ideal customer is? To ensure you're creating the content your target audience needs, you need to create an accurate buyer persona.
Answer the following questions about your target customer.
BUSINESS INFORMATION
Business name
What is the product or service that you are offering?
Website address
Owner name
First Name
Last Name
Owner email
example@example.com
Phone Number
-
Area Code
Phone Number
Business coach email
example@example.com
What organization are you associated with?
Persona name (Give a name to the persona)
PERSONA INFORMATION
Give the persona an idenity
What Is Their Age?
Under 18
19 - 30
30- 45
45 - +
Education Level?
High school
Some college
Associates degree
BS/BA degree
Advanced degree
What industry do they work in?
Manufacturing
Technology
Health and Beauty
Food and Beverage
Consulting
Banking
Health Care
Transportation
Construction
Sales
What is the size of their organizaion?
Self Employed
1 - 5
10- 20
20 +
What is their job title? (select all that apply)
CEO
Director
Manager
Supervisor
Worker
How is their job success measured?
Revenue
Items sold
Projects completed
Who do they report to?
CEO
Director
Manager
Supervisor
What are their Biggest Challenges?
Client relationships
Marketing/Sales
Content production
Communication
Resources
Developing Systems
Collaboration & Creativity
What are their job responsibilities?
What tools do they use for their job?
Accounting and booKkeeping systems
CRM Software
Email
Social media management
Website development
Content management
Word processing software
How do they prefer to communicate with vendors or clients?
Phone
Email
Text Messaging
Social Media
Face to Face
How do they gain information on how to do their job?
Workshops
Reading Articles
Podcast
Events
Coaching
Research
Which Social Networks to they belong to?
Facebook
Instagram
Twitter
LinkedIN
Submit
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