IndiePet Member Spotlight

We are delighted to feature our Associate Member businesses in our monthly Member Spotlight! 

When retailers are evaluating a new product or brand to bring into their stores or a new service provider to work with, they often want to learn about the company producing the product or brand and this is where we can help.

Our Member Spotlight is a dedicated email that goes out on the first of each month and features one or two associate members in non-competing categories. The goal is to help retail members get to know your business and brands and how you connect with and support the independent pet retail channel. You may highlight products or brands and include a member-only promotion, but this is primarily a way for members to get to know you.

Please review the following guidelines for our published Member Spotlight and upload content where indicated in this form.

Begining in January 2025, we will offer a followup Spotlight-Interactive where you (Spotlighted Associate) can meet virtually with interested retail members to share more and answer questions about your business or brands. IndiePet will schedule and host. The option to include this and additional information follows on this form.

Guidelines:

Help retailers get to know you by addressing some or all of the following questions: 

• When did you begin your business (how long have you been in business)?
• What brought you into your business or the pet channel in general?
• What are your company's guiding principles (mission, values)?
  
• How do you support the independent / neighborhood pet channel?
• Do you have a MAP/IMAP pricing policy and how do you manage violations?
  

You may highlight a brand or product and offer a promo, but this is primarily a "get to know you" piece. 

Please try to keep your content (in total) to 300-500 words and upload in an editable format (e.g., Word). Include one or two high quality photos and a high resolution image of your logo - preferably in separate files (i.e., do not embed them in your Word doc.)

We may edit your content to fit into the allocated space and will provide you with a review copy before publication.

If you have questions or problems with your upload, please reach out to linda@indiepet.org.

Thank you!

Please select when you would like us to run your Member Spotlight. We'll do our best to accommodate your preference and will confirm timing with you. Thank you.

 Beginning in January 2025, we are exanding the Spotlight to include an optional virtual session called IndiePet Member Spotlight-Interactive to help retailers learn more about your company and brand in a conversational format.

You may indicate below whether you wish to include an Interactive session following your featured Spotlight.