Sustainable Fashion Survey
Fast fashion is everything that sustainable fashion isn’t! It is second only to the oil industry in terms of waste production in the world. Globally, textile waste totals 13,000,0000 kilograms (1300 crore) every year, 95% of which could be recycled or reused. The amount of waste per person is roughly 32 kg and that is just the tip of the iceberg. Among other unethical practices, fast fashion is characterized by low wages, long hours, unsafe working conditions and even physical assault in some cases.
What is your gender?
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Female
Male
Non-binary
Prefer not to say
What is your age?
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13-17
18-24
25-34
35-44
45 or older
What is your occupation/educational background?
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Are you aware of the manufacturing processes behind your outfit?
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Yes
No
Have you heard of the term ‘sustainable fashion’?
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Yes
No
What do you think ‘sustainable clothing’ means?[Please, select all that apply!]
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Fair labour practices
Simple designs
Recycled fabrics
Reduction in chemicals used
Durable and long lasting
Over-priced
Slow fashion
Organic Fabric
How concerned are you about the social, environmental and ethical impacts the fashion industry has on the world?
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Not at all
1
2
3
4
Very
5
1 is Not at all, 5 is Very
What is your main priority when shopping for clothes?[Please, select all that apply!]
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Quality
Cost
Fashion Trend
Whether the retailer produces sustainable clothing
If you knew a high street retailer wasn’t sustainable friendly how likely are you to still shop there?
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Not at all
1
2
3
4
Very
5
1 is Not at all, 5 is Very
Considering style, comfort and quality are the same, would you purchase sustainable clothing if it costs more than what you would normally pay?
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Yes
No
Would you invest in sustainable clothing if brands made classic and timeless pieces in the same price range of Zara, H&M, Victoria's Secret, etc?
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Yes
No
Are you willing to pay anywhere between ₹1,000 to ₹4,000 for a more sustainable piece of clothing? (Tops/shirts on the lower end and dresses on the higher end)
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Yes
No
How do you dispose of unwanted clothes?[Please, select all that apply!]
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Donate to charity
Throw away
Hand down to younger family members
Give to friends/ Thrift
Put to alternate use
Would you like to learn about the opportunities to use more eco-friendly clothing?
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Yes
No
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