• Image-46

  • A Brand Leadership Event hosted by Bold Brands and Saffron

     

    Themed “Pioneering with Purpose”, the event will explore how Saudi brands are innovating for the future prosperity of the Kingdom and reshaping the nation as a branding destination and hub.

     

    Bringing together experienced Saudi marketers across destination, financial and comsumer sectors, as well as international pioneers in mobility, the event will explore what it takes to innovate with collective ambition. 

  • May 30, 2023

    4:00pm - 8:00pm 

     

    @ Sima Space, Riyadh

    Google Maps Location

  • Agenda

     

    The event’s agenda includes two panels with participating local and international speakers, exploring the exciting opportunities and challenges facing the branding landscape in Saudi Arabia, along with keynotes addressing building brand experiences in the metaverse.

  • Guests Arriving
    4:00pm - 4:30pm

  • Opening Remarks
    4:30pm - 4:45pm

      

    Abeer Alessa, Co-founder and CEO, The Bold Group

    Jacob Benbunan, Co-founder and CEO, Saffron

  • Pioneering the Future (roundtable)
    4:45pm - 5:30pm 

     

    The first panel will share insights from pioneers in transportation technology and digital financial products and services, and how their approaches are contributing to a larger ecosystem of cross-generational innovation and prosperity.

     

    Panelists:

    Majed Aljohar, Senior Marketing Director, Saudi Payments

    Heitham Alturaigi, Director of Brand and Communications, Tamara

    Rashad Moglbay, Head of Bold Brands, The Bold Group

     

  • Places with Purpose (roundtable)
    5:40pm - 6:20pm

     

    The second panel will focus on the role of purpose-driven place brands in achieving the current state of destination branding in KSA.

     

    Panelists:

    Jacob Benbunan, Co-founder and CEO, Saffron

    Sebastián Canadell, Chief of Intelligence, Astara

    Aljoharah Alrasheed, Creative Director, The Bold Group

    Dr. Sabih Khisaf, MENA Infrastructure Lead Engineer, Hyperloop TT

     

  • Brand Experiences in the Metaverse (keynotes)
    6:30pm - 7:10pm

     

    The final portion of the event includes keynotes addressing building brand experiences in the metaverse.

     

    Speakers:

    Gabor Shreier, Chief Creative Officer, Saffron

    Ziad Abou Rjeily, Head of Bold Experiences, The Bold Group

  • Networking
    7:10pm - 8:00pm

     

  • Register Your Interest

    Register your interest and stay up to date.
  • Should be Empty: