In the world of college counseling, standing out from the crowd is about more than just the services you provide; it's about forging a connection through a story that resonates with students and parents alike. This comprehensive workshop is meticulously designed to transform your branding by harnessing the power of your unique narrative. Cyndy will guide you through an engaging 3-hour session, equipping you with the strategic tools to captivate your audience, create magnetic content for your website, tips for using blogs, and how to employ captivating lead magnets to expand your reach. You can attract clients who recognize the true value of your distinctive offerings, moving the conversation to more than service and price.

Follow up:

Wrap everything up with a 1:1 session with Cyndy McDonald after the session.

Workshop Meeting Time:   8:30 am - 11:30 pm Pacific time/11:30 pm - 2:30 pm Eastern time

Registration Limit:  15 participants in each session

Registration Fee:  $195.00 

Pre-workshop Resources:  Finding Your Key Messages and Content Inventory

INCLUDES: Access to Public folder of Resources, 60 minute 1:1 consultation with Cyndy McDonald as a follow up.

Workshop Agenda

Empowering Your Brand Story & Archetype
Combine the essence of creating a compelling brand, understanding storytelling's impact, and discovering your unique brand archetype. Engage in practical exercises to bring out your business's core values and distinct personality.

Content Mastery & Digital Presence
Learn to weave your brand story seamlessly across different forms of content, with discussion about crafting engaging website content, informative blogs, and compelling lead magnets. Master the art and science behind creating content that aligns with your brand’s voice and ethos.

Lead Magnet & Email Marketing Strategy
Delve into the strategies of developing captivating lead magnets that effectively capture emails, coupled with leveraging these leads through a structured email marketing strategy that nurtures and converts your audience into loyal clients.

Interactive Conclusion: Implementing Insights & Addressing Queries
Wrap up the workshop with an interactive session and discussion of action plans.

Key Objectives and Learning Outcomes

• Master the Art of Storytelling: Learn to draft and share your story brand that strikes a chord with your audience
• Content Creation Skills: Transform your brand's story into engaging website content, blogs, and lead magnets
• Email Marketing Mastery: Utilize lead magnets to collect valuable emails and drive your marketing campaigns forward

By the end of this workshop, you'll have a clear pathway carved out for your unique brand story, with actionable tools to craft content that not only attracts attention but also builds a lasting connection with students and their families.

Participants Say....

"It is the best investment for my professional development as an IEC."
"It was very eye-opening"
"It was helpful in a very practical way"
"I felt inspired afterwards"
"I used information from it immediately in my practice"