BRAND DISCOVERY

Business Name*
Email
- Describe your business in a short paragraph.
- Summarise your business in 10 words or less.*
- What products/services do you offer?
- Is there a story behind your business like why you started? If so, what is it?
- Do you have a tagline/slogan? If so, what is it?
- List the social media platforms you are on/intend to be on.
- Choose only one option in each row to best describe your future business
- The YES & NO Lists
  
  (It’s so important for us to know what you do like – and even more important sometimes to know what you DON’T. Like whether or not you agree with pineapple on pizza*, your preferences are important to know so we can make sure we’re all on the same page from the start.)
- What do you like? Eg, minimalist & modern are what I like best.
- What don’t you like? Eg, Purple is a no-go, and I don’t like geometric shapes.
- Random question: Does pineapple belong on pizza? Yes or No?
  *In case you were curious, our verdict on pineapple on pizza? The studio is an equal split between abso-bloomin-lutely and HELL no!
- Personality is such an important thing – it’s how you connect, emote, attract and keep clients/customers, and it’s how you show the world your heart and soul are in your brand and business. Choose 5 words that sum up the personality and emotion behind your brand.
  
  ACCESSIBLEFLAWLESSQUIRKYADAPTABLEFOCUSEDRELAXEDAPPROACHABLEFORMALRELEVANTBALANCEDFRESHRELIABLEBRIGHTFRIENDLYSAFECALMFUNSERIOUSCAPABLEFUNNYSIMPLECARINGFUTURISTICSKILLFULCASUALGROUNDEDSMALLCERTIFIEDHARD WORKINGSMARTCHEEKYHARMONIOUSSOPHISTICATEDCONTEMPORARYHELPFULSPECIALCOORDINATEDHOLISTICSPECTACULARCOURAGEOUSINEXPENSIVESTRONGCREDIBLEINNOVATIVESTYLISHCULTUREDINTELLIGENTSUBTLECUSTOMER-FOCUSEDINTERESTINGSUSTAINABLEDECISIVEKNOWLEDGEABLESWANKYDEEPLIKABLETAMEDELIGHTFULLOCALTASTEFULDEPLOYABLEMAGICALTHOUGHTFULDETAIL ORIENTEDMAINSTREAMTHREATENINGDIFFERENTMATURETRADITIONALDILIGENTMYSTERIOUSTYPICALDRAMATICNATURALUNBIASEDDYNAMICNECESSARYUNIQUEECONOMICALNEWUPBEATEDUCATIONALODDWHOLESOMEEFFICIENTOFFBEATWISEELEGANTORGANICYOUTHFULENERGETICPASSIONATEENTERTAININGPEACEFULENTHUSIASTICPLAYFULEXCLUSIVEPOWERFULEXPERIENCEDPREMIUMFIERCEQUIETOther
- Determine your core values. From the list below, choose every core value that resonates with you. Do not overthink your selection. As you read through the list, simply select the words that feel like a core value to you personally. If you think of a value you possess that is not on the list, write it down.
  
  AbundanceAcceptanceAccountabilityAchievementadvancementAdventureAdvocacyAmbitionAppreciationAttractivenessAutonomyBalanceBeing the BestBenevolenceBoldnessBrillianceCalmnessCaringChallengeCharityCheerfulnessClevernessCommunityCommitmentCompassionCooperationCollaborationConsistencyContributionCreativityCredibilityCuriosityDaringDecisivenessDEDICATIONDependabilityDiversityEmpathyEncouragementEnthusiasmEthicsExcellenceExpressivenessFairnessFamilyFriendshipsFlexibilityFreedomFunGenerosityGraceGrowthFlexibilityHappinessHealthHonestyHumilityHumorInclusivenessIndependenceIndividualityInnovationInspirationIntelligenceIntuitionJoyKindnessKnowledgeLeadershipLearningLoveLoyaltyMaking a DifferenceMindfulnessMotivationOptimismOpen-MindednessOriginalityPassionPerformancePersonal DevelopmentProactiveProfessionalismQualityRecognitionRisk-TakingSafetySecurityServiceSpiritualityStabilityPeacePerfectionPlayfulnessPopularityPowerPreparednessProactivityProfessionalismPunctualityRelationshipsReliabilityResilienceResourcefulnessResponsibilityResponsivenessSecuritySelf-ControlSelflessnessSimplicityStabilitySuccessTeamworkThankfulnessThoughtfulnessTraditionalismTrustworthinessUnderstandingUniquenessUsefulnessVersatilityVisionWarmthWealthWell-BeingWisdomZealOther
- Who do you want to appeal to, who do you want to have as your main type of client? Who are your current clients/customers?
- Age
- Gender
- Location
- Marital Status
- Occupation
- Education
- Likes / Dislikes
- How do you reach them?
- How do you help your audience? What do you provide them with?
- Who’s the competition, what makes them your competition, positives and negatives you feel they have in the market? List some of your competitors.
- Competitor 1
- Strengths
- Weaknesses
- Competitor 2
- Strengths
- Weaknesses
- Competitor 3
- Strengths
- Weaknesses
- Is there anything you’ve seen on other sites that you would like to incorporate into your customers service or experience?
- Do you have a website? If so, what is it?
- What 3 things you want to be known for?
- What are you hoping to achieve from this branding project?
- IF YOU ARE REBRANDING (Why are you rebranding?)
  
  The business is under new ownershipYou have a reputation that you are looking to changeYour branding is out of date and doesn’t look good anymoreYou look too similar to your competitors and you need to stand outYour business or audience has changed and your brand no longer reflect thisOther
- Just like walking onto a netball court, you have to have a brand strategy, this helps us plot out the best plan of attack in reaching the final result for you.
- PURPOSE - Why does your brand exist – beyond making money?
- VISION – What is your mission or ultimate goal?
- VALUES – List some values your business stands for.
- Positioning works in tandem with your brand strategy, making sure your ideal clients see you and only you – and like a good dating profile, only attracts the type of people you want.
- What makes you different to your competitors?
- What makes you the same as your competitors?
- Consider your similarities and differences. What is your “THE ONLY...” statement about your business?
- What do you want to be known for?
- What do you NOT want to be known for?
- Straight up, where do you want your business to be, financially, success and market position-wise?
- Where do you want your business to be in 1 year?
- Where do you want your business to be in 5 years?
- What 3 brands or sites do you love or are inspired by? What specifically do you like about them? Feel free to paste a link to their website
  (Examples could be that they look modern, user-friendly, elegant or seem friendly & inviting)
- In 3 words or short phrases, describe your brand’s desired look and feel. Examples could be professional, bright color palette, classic southern feel, etc.
- What do you want to see in your new designs? What is most important to you?
- Do you have any colour preferences or existing brand colors that need to remain?
- Are there any colors you would like to steer away from?
- Do you have any preference for typography? i.e. script, bold, light, hand-drawn look, etc.
- Any additional details or creative considerations? This is to ensure we are on the same page throughout this collaborative process.
- Tell us about your past experiences with logos, graphic design, branding etc. (Positive or Negative)
- How did you find out about us?
- Why did you choose us?
- Do you have any other notes or questions you want to include?
- BOOM YOU'RE DONE, Time to get excited! Don't forget to hit the SUBMIT Button
- Should be Empty:

The YES & NO Lists