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STEP 1 - choose your objective
A few questions to give your video the right focus
15
Questions
START
1
MESSAGE - what should your audience remember about your video?
Example: I want them to know that Smart Videos has a new website
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2
Call-To-Action - what do you want them to do at the end of the video?
Example: I want them to visit smartvideos.eu
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3
TARGET AUDIENCE - what defines the people that you want to reach?
Example: They are decision-makers in 1. SMEs 2. Marketing agencies 3. EU organisations
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4
VALUE PROPOSITION - what can you do that this audience really needs?
Example: I can improve their visibility with mobile video marketing
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5
USPs - what are the 3 things that make you unique?
Example: My Unique Selling Points are 1. Transparent pricing 2. Quick delivery 3. A long track of creativity
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6
POSITIONING - where will they find the video?
Example: I will publish it on my Linkedin page, include it in my newsletter, add to my website
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7
SUCCESS - what metrics will tell whether the results match the expectations?
Example: total views, retention rate, reshares, comments, landing page traffic, etc.
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8
SPECIFIC - be precise
Example: I want my social+organic traffic to increase by 50%
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9
MEASURABLE - be analytical
Example: I will monitor traffic via Google Analytics
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10
ACHIEVABLE - be realistic
Example: I have performed a huge optimisation of the website and drastically improved the navigation, so yeah, I think it's achievable
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11
RELATED - be pragmatic
Example: My website includes many examples and testimonials of my expertise, which will improve conversions
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12
TIME BOUND - be quick
Example: I will actively promote the video for 1 week and check the results after 3 weeks
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13
THAT'S IT!
How useful did you find this exercise?
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14
LET'S TALK ABOUT YOUR ANSWERS
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