What does my "Customer Journey" look like?

Do you have any idea how effective your marketing is?

We can assist you whether you know the answer or have no idea where to start.

We've put up a thorough analysis that assesses important digital marketing KPIs to help you with that query. You will receive a thorough report from us that includes a checklist of practical enhancements, strategic suggestions, and our findings from years of auditing digital marketing campaigns.

Your existing marketing strategy's advantages and disadvantages will be covered in your business health assessment along with any possibilities for you to seize.

We promise you'll have a few lightbulb moments and get a new perspective on your digital marketing.

In order to better identify consumer conversion routes and/or obstacles, we'll first dig deep into your brand's Google Analytics data to extract insights, trends, and possibilities. We'll also carry out a conversion-centric website audit.

On the basis of our results, digital channel performance audits—which can cover email marketing, paid social, organic social, paid search, and keyword analysis—will be finished. To provide you with precise recommendations and next steps, we'll base your performance on industry indicators, best practices, and a competitive set analysis unique to your line of business.

We are aware that your company is significant to you and that you frequently have concerns about your clients and the report will give deep insights into your Customer Journey as outlined in the next few slides:

Digital Advertising (Do they know about you?) 

For their target audience to be aware of them, local firms need to control the appropriate keywords, and utilize search, social, and display advertising to unearth golden chances.

The audit will examine several facets of your digital advertising/PPC campaign and how it compares to rivals in order to pinpoint areas where we can make quick changes that will cut your expenditures and boost your results, elevating your programme to the next level.

The following comparisons are made in the Fovea Business Intelligence report's recommendations for the keywords that will bring in the most clicks and impressions for your company:

* Ad impressions that are deliverable

* Keyword duplication

* Amount of sponsored keywords

* Monthly pay-per-clicks

* Monthly ad expenditures

Evaluation of Listings (Can they discover you?)

Local companies require precise listings in a variety of directories, search engines, and social media platforms. This will make it easier for customers to discover you online.

The information a company provides online must be accurate in order for customers to find it. For search engines like Google, accurate company information such as the address of the website, contact information, and operating hours are signals of trust.

The number of internet listings for your company (as well as their general correctness) will be shown by the Fovea Business Intelligence report.

We'll compile information from more than 70 directories to demonstrate to you:

* The number of listings your company has

* The truthfulness of those listings

* The precision of these sites that lack information about your company

Review of Reputation (Can They Trust You)

Everywhere people seek, businesses need recent, favourable evaluations. Businesses that are trustworthy make more money, and reputation is the foundation of trust.

To build credibility and trust, local companies must constantly gather new reviews and aim for a 4-5 star rating.

Data from more than 30 consumer review websites, including Google, Yelp, and Facebook, are combined in the Fovea Business Intelligence report to highlight:

* The number of reviews,

* Their recentness,

* The number of review sources,

* Their average rating.

Engagement on social media (Do they like you?)

Social media provides your brand with a fantastic opportunity to build deep connections with your followers and is also likely to be the first point of contact for potential consumers.

To increase their audience and foster brand loyalty, local companies must keep their followers interested.

The Fovea Business Intelligence analysis compares the social media presence of your brand to that of competitors' brands in the following areas:

* Total number of posts 

* Audience size overall

* Where are dialogues taking place? (i.e., which channels?)

* What is the topic of the conversations? (i.e., topics and themes)

* Who are the main actors in the dialogue? (i.e., tastemakers or influencers)

Website optimization and auditing (Is my website functional?)

We'll carry out a thorough page-by-page audit of your website to assist you to assess how well it converts visitors into leads. We will demonstrate how simple it is to locate your website online using Google, Bing, Yahoo, and other search engines, and we will then contrast the outcomes with those of your rivals' websites.

Finally, we'll list the proposed changes and create a work plan for their execution.

Google PageSpeed Insights is used by the Fovea Business Intelligence report to evaluate your website in the following areas:

* User experience (UX)

* Responsiveness on mobile devices

* On-page content and loading time

* Effective conversion

* Connectedness on social media

Search Engine Optimization (Am I the top pick for search engines?)

What search terms do your ideal clients use?

Viewing a list of keyword search keywords that led people to your website is the last step. Our analysis will assist you in choosing and implementing the most pertinent keywords for your target market, which should quickly and dramatically increase traffic to your website.

The following elements of your website's SEO keyword performance will be evaluated in the Fovea Business Intelligence report:

* Keyword repetition

* The number of keywords

* Daily clicks

* Monthly clicks value

* Search volume

* Keywords used by competitors

As you know, marketing and business are all about ROI (return on investment). There are no limits when it comes to what you can accomplish once you have the tools and resources.

Schedule a Discovery Call now to dive deeper and learn more about how to scale your business and grow.