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Urbizguide
Business Plan Builder
8
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1
Preliminary Details
Company Name
Company Owner
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2
Your Business
Briefly describe your business, outlining the different product(s) and/or service(s) you offer: Rather than providing a one-word answer, try and be as specific as you can to help us get an accurate understanding of the product(s) and/or service(s) you offer.
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3
Your Objectives
Objectives are goals that you are trying to achieve and they can be both financial and non-financial in nature. Clear objectives are really important because they help you understand what success looks like and align your business activities towards achieving them. The key to writing good business objectives is to make them SMART: Specific - Measurable - Achievable - Realistic - Timely.
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4
Your Funds
Describe how you will spend your business funds and how it will help you achieve these objectives you have mentioned:
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5
What research have you conducted to understand your market, including your industry, regions, customers, competitors?
Tick options applicable to you and provide some description as relevant in the next section.
It is important you have conducted some market research to better understand your market but we do not expect you to have carried out all of the activities listed in the template. It will depend on the nature of your business and industry as to what is most relevant and useful.
Surveys & questionnaires
Focus groups
Interviews
Desk or online research
Market testing
Trade fairs or exhibitions
Met with suppliers
Personal experience
Social media research
Mystery shopping competitors
Family and friends
Other
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6
Your Business S-W-O-T Analysis
In the previous question you were thinking about your competitors. Now it is time to think about you. What sets you apart and differentiates you? Often this is called your unique selling point.
It can also help to think about your strengths (e.g. strong team) and weaknesses (e.g. small marketing budget) as these will help focus your activities on what will have the most impact. Similarly, being aware of external opportunities (e.g. a new business lead) and threats (e.g. a new market competitor) to your business is an important part of being prepared for the future.
You can use short responses or statements rather than full sentences if you prefer.
What sets your business apart from your competitors?
Your strengths:
Your weaknesses:
Current or future opportunities:
Current or future threats:
Further information
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7
How do you or will you promote your business?
Tick options applicable to you and provide some description as relevant in the next section.
Website (information only)
Website (for e-commerce)
Advertising (online)
Advertising (print, radio, TV)
Search engine marketing
Social media
Retail outlets
Telesales
Referrals
Leaflets
Events and exhibitions
PR
Other
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8
Where does or will your business operate from?
· Home business · Office · Retail unit · Manufacturing unit · Mobile business (vehicle) · Work-hub / Virtual Office / Business Center · Other
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