• Building a Workplace Culture

    to Attract and Retain Employees
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  • April 4, 2023
    8:30 - 10:30 a.m.

    In-Person at:
    Frederick County Workforce Services
    200 Monroe Center
    Frederick, MD 21701

    If you took a room of 50 individuals, and asked them to define culture, you’d get 50 different definitions. If you asked that same group of individuals if they had a good culture, you’d get a definitive yes or no answer. The point being that while culture is hard to define, people know when a culture is good or bad.

    Given that it is so hard to define but clear to determine its existence, leadership must not leave culture to chance. Culture is something that needs to be defined through the organization’s values and upheld through the actions of employees.

    Through this course, you will:

    • Understand how to assess current culture
    • Identify and prioritize key initiatives that support a strong culture

    Culture exists in all organizations whether you know it or not. Good or bad, there’s a presence and that presence is a force large enough to make or break an organization. Surprisingly, organization knows how important culture is, but it is often left to its own devices to be created in most work environments.

    If you aren’t intentional about creating a good culture, the work environment will create it for you. Culture may be the new “it” word. As it should be. “It” is what drives your decision making, “it” is what empowers your employees, “it” is what determines where your focus is, and “it” is an integral part of your success internally and externally. If you use a tree to provide a visual of where culture comes into play in an organization, it would be the trunk. The Vision, Mission, and Values are the roots. Culture grows from the roots and the direction of the organization (branches) are fed and nourished by the culture.

    The pandemic has caused a shift in the values and systems that people look for in an employer. This workshop is designed to equip small business representatives with the tools they need to develop a sustainable workplace culture that will attract and retain employees, enabling their business to recover and thrive following the pandemic.

    About the Business Education Series: FCWS's Business Education Series gives Frederick County businesses an opportunity to learn the latest results-oriented workforce development techniques to expand their workforce and drive their company forward after facing the hardships of the pandemic. These free educational workshops are geared toward business leaders, human resources professionals, and those small business employees who find themselves as the designated HR rep!

    Designed in conjunction with community partners, these workshops give high-level, value-added professional training that allow businesses to tap into resources to help them recruit, retain, and develop their workforce.

    These workshops are free for all Frederick County businesses negatively impacted by the pandemic.

    Programming may be funded partially or in full by the United States Department of Labor. Frederick County Workforce Services is an Equal Opportunity Employer/Program. Auxiliary Aids and Services are Available Upon Request to Individuals with Disabilities

    About the Trainers: Bethany Lord is a leader in the human resources field. Most recently as the SVP, Chief Human Resources and Culture Officer at Woodsboro Bank, she developed a company culture where high performance, innovation, engagement, and teamwork were routine. She has been in HR for 16 years and currently holds both the Professional in Human Resources (PHR) and Society for Human Resources Management Senior Certified Professional (SHRM-SCP) designations. Bethany is a graduate of Frostburg State University where she graduated with a degree in Business Administration, with a concentration in HR, the “business that deals with people”. She is currently enrolled in a master’s program at Liberty University where she is working towards her Master’s in Industrial Organizational Psychology.

    She works with companies and individuals to develop knowledge and skills in the business areas that work with people. Her areas of expertise include developing high functioning teams and emerging leaders, executive coaching, HR policies and procedures, and innovative people management techniques

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      (College and universities are asked by many, including federal and State governments and national surveys to describe the racial and ethnic backgrounds of our students and employees.)

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    • This course is offered for free utilizing grant funding from the American Rescue Plan Act. Participants must be employed by a company in Frederick County that has been negatively impacted by the pandemic in one or more of the ways listed below.

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    • Frederick Community College prohibits discrimination against any person on the basis of age, ancestry, citizenship status, color, creed, ethnicity, gender identity and expression, genetic information, marital status, mental or physical disability, national origin, race, religious affiliation, sex, sexual orientation, or veteran status in its activities, admissions, educational programs, and employment.


      Frederick Community College makes every effort to accommodate individuals with disabilities for College-sponsored events and programs. If you have accommodation needs, please call 301-846-2408. To request a sign language interpreter, please call 240-629-7819 or 301-846-2408 (Voice) or email Interpreting@frederick.edu. Sign language interpreters will not be automatically provided for College-sponsored events without a request for services. To guarantee accommodations, requests must be made at least five workdays in advance of a scheduled event.

       

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