• Sheehan Family Companies

    Sheehan Family Companies

    New Item Form - New York State
  • For complete Item Catalog and New Item Form instructions, please refer to the Item Catalog & New Item Process Guide. Please read prior to submitting, it will save you time and help cutdown on errors, which only delay the process.

     Items you will need to complete this form:

    1. Completed VIP Item Catalog entry for each SKU with VIP Item ID #
    2. Proof of NYS Brand Registration
    3. Live (non-rendered) image of unit and package with UPC prominently displayed.

    Upon completion of this form, it will be sent to your Brand Manager for approval. Once approved please allow up to 24-48 hours for the item to be set-up in the system.


    Please Verify the UPC & Logistical Attribute Fields are Complete and Accurate within Item Catalog prior to filling out this form or it will be rejected.

  •  - -
  • Product Setup Information

  • Add a Format

  • Image field 303
  • Additional Format

  • Add a Format

  • Image field 113
  • Additional Format

  • Add a Format

  • Image field 318
  • Additional Format

  • Add a Format

  • Image field 332
  • Additional Format

  • Add a Format

  • Image field 346
  • Product Image Upload

  • For Package Submissions ONLY.

    To assist our Chain Teams and to ensure accuracy, please submit one clear "live" (non-rendered) photo of the:

    • Front of the retail package that clearly shows the branding, the size of the package, style and ABV/proof if applicable
    • Retail UPC on the retail package, if applicable
    • Unit UPC (UPC on the can/bottle) if different from the Retail UPC, if applicable

    Please note: Sell sheets are not what we are asking for. Although they may show this, many chains will not accept a sell sheet in place of real photos. 

    NO MOCK-UPS OR RENDERED PHOTOS. NO SELL SHEETS. HELP US HELP YOU!!!

  • Image field 138
  • Upload
    Drag and drop files here
    Choose a file
    Cancelof
  • **For Liquor/Wine Suppliers Only**

  • Logistics

  •  - -
  • Compliance Checklist

  • Please complete the Brand Registration documents or contact NYSBrandRegistration@sheehancos.com

  • Browse Files
    Drag and drop files here
    Choose a file
    Cancelof
  • Browse Files
    Drag and drop files here
    Choose a file
    Cancelof
  • Browse Files
    Drag and drop files here
    Choose a file
    Cancelof
  •  - -
  • Approval Section - ADMIN ONLY

  • New Item Log | POLDA Dataviewer

  • Approval Section - UB BM ONLY

  • Should be Empty: