The Wine Victoria US Market Development Program aims to grow Victorian wine in the US market.
In November last year, we announced Wine Victoria's plan to implement a $2.2 million USA Market Development Strategy aimed to increase premium Victorian wine sales in the South and South-East states of the United States of America.
As part of this program, we have appointed a US-based Business Development Manager, Michael (Mickey) Deehan to drive the program and support wineries.
Mickey will be actively driving trade promotions and support for your brand in the US and will be undertaking a famil to the wineries later in 2023. In order to provide him with the tools to effectively promote your brand, we require the following information from you.