Its Us Foundation in affiliation with The Bigs Media is committed to transforming our industry by amplifying voices that are traditionally excluded. We break the barriers between Traditional and New Media and provide high quality sports media coverage by harnessing the magic of organic connections.
Through our platform, we will tell the stories from the intersection of sports and culture, and change the narrative of how Black and minority athletes are portrayed. Through our mentoriship, we will equip the next generation of sports journalists from Chicago with skills that will help them develop into impactful storytellers.