What is your name?
What is your email address?
What's your brand name (and tagline)?
What's your current website, if you have one?
How would you describe your business?
How do you want to be seen as a leader? What do you want to be known for?
What about your life, personal story, and/or any experiences that have brought you to where you are now?
What are you crafting for yourself + your legacy by creating this business?
If you could just get braggy for a second, what’s the best damn thing about you that you and ONLY you can do?
Who are you speaking to? Who is your ideal client?
What are their pain points? What worries/concerns/frustrations/fears do they have?
What are they seeking? What goals/dreams/fantasies/desires?
How do they crave to be seen + heard?
How do you want to be seen by your ideal client? What value do you bring them?
How would one of your clients describe you?
Imagine if your ideal client were to land on your website… how do you want them to feel?
What makes your business unique (and better) compared to others who are also targeting this client?
Please share any other brands / websites that inspire your new brand vibe.
If you have created a Pinterest board of inspiration (which I highly recommend), please share the public link here (or share privately to brooke@brookeestin.com)
Please share any other brands / websites that you want to steer clear from.
Who are your main competitors / the industry leaders?
Is there anything else that I should know about your business when designing your brand?
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