Interactive Workshop by Cyndy McDonald

Name Your Price Workshop & Coaching Experience

Are you going about setting your rates the wrong way? Time to flip the script on how to set your rates.
What should I charge? What should my services be? How many students should I see? How many hours should I meet with a student? Do these questions keep you awake at night? These questions are flipped around in this workshop. The place to start is setting pricing is with a mindful focus on your goals and vision. Once you identify your goals and needs, setting your rates comes easily. Using industry data, business, service and accounting principles, Cyndy McDonald walks you through a step by step process to help you find the right service pricing and packaging. Changing your rates is not enough. You need to change your mindset in order to fully embrass your new rates. Changing rates and mindset are the focus of this intensive three hour workshop.

Follow up:

Wrap everything up with a 1:1 session with Cyndy McDonald after the session.
Details

Finding the right rates is not only a process, but a mindset shift as well.
Workshop Meeting Time: 8:30 am - 11:30 am Pacific time/11:30 am - 2:30 pm Eastern time

Registration Limit: 12 participants in each session

Registration Fee: $195.00

INCLUDES: Digital Name Your Price Workshop Resource Folder, 60 minute 1:1 consultation with Cyndy McDonald as a follow up.
Workshop Agenda

Connect with Your Vision
Define your "why" and clarify your business vision to align your pricing with your goals.

Best Practices for Setting Your Rates
Explore marketing strategies, foundational principles beyond pricing, and the role of business archetypes.

Name Your Price Exercise
Calculate your minimum hourly rate and learn how to frame service pricing accordingly.

Accounting Principles Introduced
Discover the "1/3 rule" and "Drive to the Middle" principles to create effective service options.

Apply Principles Learned
Using resources and insights from workshop, create a plan to apply workshop principles to deliver value and provide tailored options for the clients you serve. Review your plan in follow up session with Cyndy.
Key Objectives and Learning Outcomes
- Gain clarity on your business goals and vision.
- Develop confidence in pricing your services to reflect your value.
- Master the use of accounting and business principles to frame pricing strategies.
- Learn to craft service packages that appeal to your target audience.
- Shift your mindset to fully embrace and communicate your worth.
Participants Say....

"It is the best investment for my professional development as an IEC."

"It was very eye-opening and I felt that the information validated the cost/level of service we provide as IECs. The small group setting made it more personalized, easy to share, and added extra value."

"It was helpful in a very practical way - I used information from it immediately in my practice and I felt inspired afterwards."

"It is the best investment for my professional development as an IEC. I wish I had attended this workshop when I started out as a new IEC years ago. It would have saved my time, boosted my confidence and helped me earn more money possibly."

Select ONE workshop option*

Dec. 19, 2024

$195.00

Jan 7, 2025

$195.00

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Name Your Price Workshop & Coaching Experience

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