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How can you make sure your campaign, new product or service reaches as many people as possible?

Broadcast media (TV and radio) reaches millions. But are they the right people?

If you want to reach decision-makers, securing a spot-on Radio 4’s Today programme could be crucial.

But that won’t always be the right audience.

How can you capture the interest of the right broadcast journalists for your message?

And how can you ensure your spokespeople make the most of the opportunity radio and TV presents?

In this masterclass, we’ll explore:

• What you stand to gain by taking part in more broadcast interviews
• Possible pitfalls and how to avoid them
• What makes a great broadcast spokesperson?
• The importance of preparation
• Creating strong messages for broadcast interviews
• How to create opportunities

Join our host, Media First's James White alongside journalist, trainer and media expert Victoria Smith, live from our Berkshire TV studios on 22nd March at 11:00 AM


Victoria Smith is a Sony-award nominated TV, radio and print journalist with a background at Euronews, ITN, the BBC and The Associated Press.

She was the UK correspondent for Euronews TV, reporting on news and politics and has interviewed everyone from Prime Ministers to pop stars.

Victoria was the welfare correspondent for BFBS (British Forces News TV and radio) where she made films about life after conflict. She was a regular presenter for the channel’s flagship programme, and continues to report on a range of stories.

For radio, she was the afternoon newsreader for Classic FM, and a senior producer for Vanessa Feltz and Jeremy Vine on BBC Radio 2. She also presented her own radio series on LBC.

Victoria has written for the Times, the Telegraph and Time Out.