MarketingSpark Builder

Hello we are MarketingSpark from Not Really Rocket Science. What's your name?* This field is required.

It's great to see you {first_Name}. What's your email address?* This field is required.

example@example.com

What's your Company's Name?* This field is required.If your focus is on marketing a specific product or category, consider using that name instead of your company name. For example, instead of “Apple,” you might put “iPhone” if that’s where your marketing efforts will be centered.

At {companyName}, our main customers are...* This field is required.What's your simplest, easiest, shortest way to identify your customers? We'll get into details later.

At {companyName}, our main customers are {simpleCustomer} who are challenged with...* This field is required.What's your simplest, easiest, shortest way to describe your customers' big pain points or challenges? We'll get into details later.

At {companyName}, our main customers are {simpleCustomer} who are challenged with {simplePain}, and therefore need...* This field is required.What's your simplest, easiest, shortest way to describe solutions like what you offer? We'll get into details later.

At {companyName}, our main customers are {simpleCustomer} who are challenged with {simplePain}, and therefore need {simpleSolution}.* This field is required.Look good to you?

Yes! Let's keep going!I want to revise

Let's talk a bit more about {simpleCustomer}. What are they like?* This field is required.Sketch out a brief picture or profile of this customer. What makes them unique? In some businesses, location matters most. For others, it’s profession, behaviors, or mindset—like being growth-focused or valuing expert advice. What stands out about your customers? Tell their story.

Give your customer a first name* This field is required.This helps us develop a marketing mindset around a person and not a concept

What's going on in {customerName}'s life or work that pushes them to need and use a product or service like {simpleSolution}?* This field is required.Try to get specific. ‘Wanting financial security’ is not the same as ‘needing help managing investments and retirement planning while running a growing business.’

What key features or tools does {customerName} absolutely need from {simpleSolution} to get their job done?* This field is required.

What steps does {customerName} take when searching for or deciding to purchase {simpleSolution}?* This field is required.Are they asking colleagues or friends, and what are they asking? What are some specific phrases they're asking if they're on Google? What do they do first, next or last in their search? Who or what has weighted input in their decisions?

What's most standing in the way of {customerName} achieving their goals when they use products or services like yours? What irks them or gives them a hard time?* This field is required.How do other options not work or often let them down?

Is {customerName} most trying to save:* This field is required.The answer is always "Yes, and..." but you can only choose one. What do you think is most motivating to your customers?

Time

Money

Hassle Factor/Effort

What risk does {customerName} most fear in "making the wrong buying decision"?* This field is required.It's okay to speculate here. Sometimes customers know this about themselves, often they don't have this awareness about themselves. What do you think? You can only choose the one most critical.

Wasting Money

Social ramifications - they won't "look good" or they'll "look bad"

This will be too technically or logistically difficult to start or do well

Everything. They're constantly worried about what could go wrong.

What are the most essential good things or positive experiences {customerName} is hoping for when using products or services like yours?* This field is required.Think about need-to-haves and nice-to-haves.

What quality does {customerName} expect?* This field is required.Be real here - not every customer wants or needs “the best quality.”

Flawless, pristine, top-notch. Customers will pay more for it.

Solid, well-done, reasonable. Customers will pay what they can, realizing it might not be the best.

Whatever customers can afford, realizing quality might align with price.

Quality isn’t important. Customers often just need a short-term or live-with-it solution.

What does {companyName} sell?* This field is required.Easy enough here; avoid getting metaphorical or conceptual (for instance, "we sell peace of mind" isn't what we're looking for here.) What products or services make you money? If you have more than 4, prioritize those you want to focus on most in your marketing.

Something you sell

Another thing you sell

People also like this one

This one is pretty popular too

What do you imagine {customerName} thinks are the most unique or special characteristics of what you do or sell?* This field is required.Try and see yourself strictly from your customer's point of view here - what will make them choose you over others?

Who else might {customerName} consider, and how does your offer stand out in comparison?* This field is required.If you can, name your competitors. Why does your customer choose an alternative? What do competitors do better? Remember that in many cases, the top competition is inaction. Why might customers stick with the status quo?

Which of these websites do you think {customerName} is more likely to visit often?* This field is required.Don't overthink this or overcomplicate it - they might not specifically visit Forbes, but sites like it. If you don't recognize some, chances are your customers might not either. Pick as many as you think fit.

Forbes

Gizmodo

The New York Times

Mashable

Huffington Post

ESPN

WebMD

National Geographic

Wired

Food Network

Where does {customerName} spend the most time online?* This field is required.This can be tricky—we often project our own preferences. You might not love TikTok, but do your customers? Focus on the platforms where you think most of your customers are active. Pick as many as you think fit.

Facebook

Instagram

Discord

Twitter/X

YouTube

Snapchat

Industry Blogs/Forums

Email/Substack newsletters

Other

Lightning-round: Which of these brands resonate most with {customerName}?* This field is required.No big logical reasons or deep explanations here, it's a gut-level reaction. You're probably overthinking if you're spending more than a moment. You might not know all of these brands, and that's ok - your customers might not be familiar with them either. Feel free to choose as many as you like.

Apple

Coca-Cola

Nike

AirBnB

Ikea

Patagonia

Microsoft

Harley-Davidson

Tiffany & Co.

Red Bull

Lululemon

Target

{customerName}, we understand your challenges with {simplePain}. We're different from what you might have tried - let me tell you why I think {companyName} is a great fit for you:* This field is required.This isn't some sales skills quiz so don't sweat it, and we're not looking for some perfectly crafted sales statement - knowing how you conversationally talk with customers will help create more resonant and authentic marketing.

MarketingSpark Builder