MarketingSpark Builder

What's your email address?We'll use this to send a link to your custom MarketingSpark Plan.

example@example.com

What's your Company's Name?

At {companyName}, our main customers are...What's your simplest, easiest, shortest way to identify your customers? We'll get into details later.

At {companyName}, our main customers are {simpleCustomer} who are challenged with...What's your simplest, easiest, shortest way to describe your customers' big pain points or challenges? We'll get into details later.

At {companyName}, our main customers are {simpleCustomer} who are challenged with {simplePain}, and therefore need...What's your simplest, easiest, shortest way to describe solutions like what you offer? We'll get into details later.

At {companyName}, our main customers are {simpleCustomer} who are challenged with {simplePain}, and therefore need {simpleSolution}.Look good to you?

Yes! Let's keep going!I want to revise

Let's talk a bit more about {simpleCustomer}. What are they like?Sketch out a brief picture of this customer. Think about their unique characteristics like location, occupation, or maybe age or gender. Focus on details that are relevant and quickly come to mind for you. What traits make them stand out?

Give your customer a first nameThis helps us develop a marketing mindset around a person and not a concept

What's going on in {customerName}'s life or work that pushes them to need and use a product or service like {simpleSolution}?Try and get specific. "Trying to save time" is not the same as "trying to avoid lawn care every weekend"

What key features or tools does {customerName} absolutely need from {simpleSolution} to get their job done?

What's most standing in the way of {customerName} achieving their goals when they use products or services like yours? What irks them or gives them a hard time?How do other options not work or often let them down?

Is {customerName} most trying to save:The answer is always "Yes, and..." but you can only choose one. What do you think is most motivating to your customers?

Time

Money

Hassle Factor/Effort

What risk does {customerName} most fear in "making the wrong buying decision"It's okay to speculate here. Sometimes customers know this about themselves, often they don't have this awareness about themselves. What do you think? You can only choose the one most critical.

Wasting Money

Social ramifications - they won't "look good" or they'll "look bad"

This will be too technically or logistically difficult to start or do well

Everything, they're constantly worried about what could go wrong.

What are the most essential good things or positive experiences {customerName} is hoping for when using products or services like yours?Think about need-to-haves and nice-to-haves.

What quality does {customerName} expect?Be real here - not every customer wants or needs “the best quality.”

Flawless, pristine, top-notch. Customers will pay more for it.

Solid, well-done, reasonable. Customers will pay what they can, realizing it might not be the best.

Whatever customers can afford, realizing quality might align with price.

Quality isn’t important. Customers often just need a short-term or life-with-it solution.

What does {companyName} sell?Easy enough here; avoid getting metaphorical or conceptual (for instance, "we sell peace of mind" isn't what we're looking for here.) What products or services make you money? If you have more than 4, prioritize those you want to focus on most in your marketing.

Something you sell

Another thing you sell

People also like this one

This one is pretty popular too

What do you imagine {customerName} thinks are the most unique or special characteristics of what you do or sell?Try and see yourself strictly from your customer's point of view here - what will make them choose you over others?

Which of these websites do you think {customerName} is more likely to visit often?Don't overthink this or overcomplicate it - they might not specifically visit Forbes, but sites like it. If you don't recognize some, chances are your customers might not either. Pick as many as you think fit.

CNN

Gizmodo

The New York Times

Mashable

Huffington Post

ESPN

WebMD

National Geographic

Wired

Food Network

Lightning-round: Which of these brands resonate most with {customerName}?No big logical reasons or deep explanations here, it's a gut-level reaction. You're probably overthinking if you're spending more than a moment. You might not know all of these brands, and that's ok - your customers might not be familiar with them either. Feel free to choose as many as you like.

Apple

Coca-Cola

Nike

AirBnB

Ikea

Patagonia

Microsoft

Harley-Davidson

Tiffany & Co.

Red Bull

Lululemon

Target

{customerName}, we understand your challenges with {simplePain}. We're different from what you might have tried - let me tell you why I think {companyName} is a great fit for you:This isn't some sales skills quiz so don't sweat it - knowing how you conversationally talk with customers will help create more resonant marketing.

MarketingSpark Builder