You can always press Enter⏎ to continue
MarketingSpark
Your launch pad to a complete marketing plan including customer profiling, lead-gen ideas, content planing and a lot more.
24
Questions
START
1
Hello we are MarketingSpark. What's your name?
*
This field is required.
Previous
Next
Submit
Press
Enter
2
It's great to see you {first_Name}. What's your email address?
*
This field is required.
example@example.com
Previous
Next
Submit
Press
Enter
3
What's your Company's Name?
*
This field is required.
If your focus is on marketing a specific product or category, consider using that name instead of your company name. For example, instead of “Apple,” you might put “iPhone” if that’s where your marketing efforts will be centered.
Previous
Next
Submit
Press
Enter
4
At {companyName}, our main customers are...
*
This field is required.
What's your simplest, easiest, shortest way to identify your customers? We'll get into details later.
Previous
Next
Submit
Press
Enter
5
At {companyName}, our main customers are {simpleCustomer} who are challenged with...
*
This field is required.
What's your simplest, easiest, shortest way to describe your customers' big pain points or challenges? We'll get into details later.
Previous
Next
Submit
Press
Enter
6
At {companyName}, our main customers are {simpleCustomer} who are challenged with {simplePain}, and therefore need...
*
This field is required.
What's your simplest, easiest, shortest way to describe solutions like what you offer? We'll get into details later.
Previous
Next
Submit
Press
Enter
7
At {companyName}, our main customers are {simpleCustomer} who are challenged with {simplePain}, and therefore need {simpleSolution}.
*
This field is required.
Look good to you?
Yes! Let's keep going!
I want to revise
Previous
Next
Submit
Press
Enter
8
Let's talk a bit more about {simpleCustomer}. What are they like?
*
This field is required.
Sketch out a brief picture of this customer. Think about their unique characteristics like location, occupation, or maybe age or gender. Focus on details that are relevant and quickly come to mind for you. What traits make them stand out?
Previous
Next
Submit
Press
Enter
9
Give your customer a first name
*
This field is required.
This helps us develop a marketing mindset around a person and not a concept
Previous
Next
Submit
Press
Enter
10
What's going on in {customerName}'s life or work that pushes them to need and use a product or service like {simpleSolution}?
*
This field is required.
Try and get specific. "Trying to save time" is not the same as "trying to avoid lawn care every weekend"
Previous
Next
Submit
Press
Enter
11
What key features or tools does {customerName} absolutely need from {simpleSolution} to get their job done?
*
This field is required.
Previous
Next
Submit
Press
Enter
12
What steps does {customerName} take when searching for or deciding to purchase {simpleSolution}?
*
This field is required.
Are they asking colleagues or friends, and what are they asking? What are some specific phrases they're asking if they're on Google? What do they do first, next or last in their search? Who or what has weighted input in their decisions?
Previous
Next
Submit
Press
Enter
13
What's most standing in the way of {customerName} achieving their goals when they use products or services like yours? What irks them or gives them a hard time?
*
This field is required.
How do other options not work or often let them down?
Previous
Next
Submit
Press
Enter
14
Is {customerName} most trying to save:
*
This field is required.
The answer is always "Yes, and..." but you can only choose one. What do you think is most motivating to your customers?
Time
Money
Hassle Factor/Effort
Previous
Next
Submit
Press
Enter
15
What risk does {customerName} most fear in "making the wrong buying decision"?
*
This field is required.
It's okay to speculate here. Sometimes customers know this about themselves, often they don't have this awareness about themselves. What do you think? You can only choose the one most critical.
Wasting Money
Social ramifications - they won't "look good" or they'll "look bad"
This will be too technically or logistically difficult to start or do well
Everything, they're constantly worried about what could go wrong.
Previous
Next
Submit
Press
Enter
16
What are the most essential good things or positive experiences {customerName} is hoping for when using products or services like yours?
*
This field is required.
Think about need-to-haves and nice-to-haves.
Previous
Next
Submit
Press
Enter
17
What quality does {customerName} expect?
*
This field is required.
Be real here - not every customer wants or needs “the best quality.”
Flawless, pristine, top-notch. Customers will pay more for it.
Solid, well-done, reasonable. Customers will pay what they can, realizing it might not be the best.
Whatever customers can afford, realizing quality might align with price.
Quality isn’t important. Customers often just need a short-term or live-with-it solution.
Previous
Next
Submit
Press
Enter
18
What does {companyName} sell?
*
This field is required.
Easy enough here; avoid getting metaphorical or conceptual (for instance, "we sell peace of mind" isn't what we're looking for here.) What products or services make you money? If you have more than 4, prioritize those you want to focus on most in your marketing.
Something you sell
Another thing you sell
People also like this one
This one is pretty popular too
Previous
Next
Submit
Press
Enter
19
What do you imagine {customerName} thinks are the most unique or special characteristics of what you do or sell?
*
This field is required.
Try and see yourself strictly from your customer's point of view here - what will make them choose you over others?
Previous
Next
Submit
Press
Enter
20
Who else might {customerName} consider, and how does your offer stand out in comparison?
*
This field is required.
If you can, name your competitors. Why does your customer choose an alternative? What do competitors do better? Remember that in many cases, the top competition is inaction. Why might customers stick with the status quo?
Previous
Next
Submit
Press
Enter
21
Which of these websites do you think {customerName} is more likely to visit often?
*
This field is required.
Don't overthink this or overcomplicate it - they might not specifically visit Forbes, but sites like it. If you don't recognize some, chances are your customers might not either. Pick as many as you think fit.
Forbes
Gizmodo
The New York Times
Mashable
Huffington Post
ESPN
WebMD
National Geographic
Wired
Food Network
Previous
Next
Submit
Press
Enter
22
Where does {customerName} spend the most time online?
*
This field is required.
This can be tricky—we often project our own preferences. You might not love TikTok, but do your customers? Focus on the platforms where you think most of your customers are active. Pick as many as you think fit.
Facebook
Pinterest
Instagram
Reddit
LinkedIn
Discord
Twitter/X
YouTube
Snapchat
Industry Blogs/Forums
WhatsApp
Email/Substack newsletters
Other
Previous
Next
Submit
Press
Enter
23
Lightning-round: Which of these brands resonate most with {customerName}?
*
This field is required.
No big logical reasons or deep explanations here, it's a gut-level reaction. You're probably overthinking if you're spending more than a moment. You might not know all of these brands, and that's ok - your customers might not be familiar with them either. Feel free to choose as many as you like.
Apple
Coca-Cola
Nike
AirBnB
Ikea
Patagonia
Microsoft
Harley-Davidson
Tiffany & Co.
Red Bull
Lululemon
Target
Previous
Next
Submit
Press
Enter
24
{customerName}, we understand your challenges with {simplePain}. We're different from what you might have tried - let me tell you why I think {companyName} is a great fit for you:
*
This field is required.
This isn't some sales skills quiz so don't sweat it, and we're not looking for some perfectly crafted sales statement - knowing how you conversationally talk with customers will help create more resonant and authentic marketing.
Previous
Next
Submit
Press
Enter
Should be Empty:
MarketingSpark Builder
[Edit]
Question Label
1
of
24
See All
Go Back
Submit