Website Questionnaire
We estimate that it may take approximately 30 minutes to complete. Your response is valuable to us and will help us improve our business proposal. Please note that your participation in this questionnaire is voluntary and your responses will be kept confidential. Thank you for your time and input.
Your Brand
Company Website
Company Additional Website(s)
What’s your brand’s primary message?
Your brand message should communicate what sets your service apart, its core values, and how it benefits your customers.
What products/services do you consider to be the core of your brand?
The primary offering that represents your brand's core value proposition. It's what you are known for.
What’s wrong with your current site?
It looks and feels outdated
Visitors are having a hard time navigating
The business is pivoting
We want to add a blog page
We need to promote new products/services
We are not seeing traffic/leads or sales
It’s not mobile-responsive
The marketing strategy needs a refresher
Visitors keep complaining about the site
I'm not sure
What tone are you looking to use across website?
What content management systems (CMS) are you using?
WordPress
Joomla
Drupal
Magento
Squarespace
Wix
Ghost
Unsure
Other
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Your content
What are the visual and branding requirements (if any)?
A company or organization often has existing branding elements that need to be incorporated in the design, such as a logo, a color palette, or company typefaces.
What sites are visually inspirational? (explain why they like them)
I ask this not because we would ever clone someone else’s design, but to get a sense of what a client likes. It might be a whole site, or part of it (“I really like how this site navigation is big and floats a the top”).
Do you manage and update the website? (this include content change, plugin updates, SEO, etc.)
Yes
No
I'm unsure
Would you prefer that we rewrite all your content, or should we incorporate your existing content?
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Your Target Audience
Describe your target audience.
We'd ideally like you to define the following information about your target audience for us: age, gender, income level, education level, marital or family status, occupation, ethnic background, personality, interests/hobbies and values. Anything else you can add will also be valuable information to us.
Where are the majority of your customers based geographically?
You can list countries, cities, towns, etc - anything that'll help us identify the location of your current clientele.
What needs do your customers have? What problems do they face?
How does your brand cater/respond to those needs and problems?
Who are your main competitors? (include websites if possible)
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Your Goals
What are you hoping to achieve with website?
Online Presence
E-Commerce
Lead Generation
Brand Awareness
Content Publishing
Membership or Subscription
Portfolio Showcase
Event Promotion
Donations and Fundraising
Education and E-Learning
Booking and Reservations
News and Updates
Feedback and Surveys
Unsure
What do you expect from your new website design?
What social media analytics and reports do you want to see? How often?
How much involvement/control are you looking to have?
What is your budget to redesign your website?
$400-$1299
$1300-$2099
$2100-$3000
Unsure
Who should be our main point of contact at the business? Provide their details
Ideally, this will be the individual we'll correspond with regarding desired campaigns and content. This will also be the person that'll have their say and be able to aid us in making decisions/approving content. If you'd like more than one individual to be involved in the above processes, feel free to leave contact information for up to two more people.
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