Incubator Business Summary

The following questions are intended to provide a summary of your business. These questions should be answered and submitted to the Pasco Economic Development Council, Inc. as part of the application for acceptance into the SMARTstart Incubator program in in lieu of an official business plan. The answers should provide enough detail to allow an understanding of your business.

Company Name:*

Contact Name:*

First NameLast Name

Email*

example@example.com

1. WHAT WE DO - Provide a description of the business, including the range of products and/or services offered. Describe the significant problem that your business addresses.*

2. HOW WE DO IT – WHAT MAKES US UNIQUE? - Describe the key factors that differentiate your business. How will you gain, sustain and grow a market position? How do you gain market share with the market and maintain growth?*

3. HOW WE MAKE MONEY - Describe the revenue model for the business. Provide details of the primary revenue source and mention others if appropriate.*

4. WHO ARE OUR CUSTOMERS AND PARTNERS? - Describe the market, the purchase decision makers in the market, the sales and distribution channel(s), and the sales cycle. Ensure that the information is specific to your business opportunity vs. a generalization of the industry.*

5. HOW LARGE IS THE MARKET OPPORTUNITY? - What is the size of the specific market and how much can you expect to capture annually over the next few years? Provide the source of your research/data.*

6. WHAT ARE THE COMPETING SOLUTIONS? - Describe the alternative products and suppliers that offer your customers a solution. Describe how your solution is superior to the competition.*

7. WHEN WE EXPECT TO BE SUCCESSFUL - Describe the major milestones and challenges for developing the business. Provide a forecast of the number of new employees you will have in your business of the next 2 years.*

8. WHO WE ARE - Describe the principal participants in the business and the positions that need to be filled. What specific strengths and resources does your team bring to the opportunity? What makes you, as individuals, unique?*