• Thank you for participating in this naming activity. By answering these fill-in-the-blank questions, we hope to gain a clear understanding of your vision for what UCSF CVP's current brand is and how it could evolve.

  • What We Do

    This won't be your new, word-for-word mission statement. Instead, we're asking this to better understand how you view your organization's identity, audience, and work.

  • Our mission is to for by .

  • Example:

    Be Clear’s mission is to build a better world for current and future generations by helping progressive leaders and organizations break through the noise to turn their ideas into reality.

  • Who We Are

    Your answers to these questions will help us better understand your brand's voice, personality, and identity, while also providing boundaries to ensure we stay within territory that's aligned with your mission. Filling in the blanks with adjectives (they can also be aspirational) works best. Pairs of words that go together are great, but don’t get too hung up on that — the most important thing is that we understand how you want to show up in the world.

  • We are but never .
    We are  but never .  
    We are  but never .
    We are  but never .   
    We are  but never .  
    We are  but never .  
    We are  but never .  
    We are  but never .  
    We are  but never .  
    We are  but never .  

  • Examples:

    We are informative but never preachy. We are research-driven but never wonky. We are optimistic but never naive. We are innovative but never gimmicky. We are emotive but never sensational.

  • How we make people feel or think

    This last section of questions will help us better understand the impact you ideally want your organization to have on your audiences. Please fill in the blanks for how your audiences *should* feel or think before, while, and after interacting with your organization.

  • BEFORE interacting with our organization, our audience should…

    Please select either feel or think from the dropdown box and fill in the blank.

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  • WHILE interacting with our organization, our audience should…

    Please select either feel or think from the dropdown box and fill in the blank.

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  • AFTER interacting with our organization, our audience should…

    Please select either feel or think from the dropdown box and fill in the blank.

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  • Should be Empty: