FY25 Co-Op Program
Kentucky Tourism’s co-op program provides a broad range of opportunities to reach qualified leads at a variety of price points. Regardless of your marketing budget and goals, you’ll find options to attract more visitors. Once you have reviewed the offerings available, complete and submit this form. NOTE: You must submit separate forms for ARPA funding and Matching Funds. If you're applying for Matching Funds, you must PRINT your completed submission to mail in with your application.
Regional Marketing & Matching Funds Program - Interest Form
Categories:
All
All
Discounted Packages
Official Visitor's Guide
Email Marketing
Website & Social
Custom Content
Custom Content: Add-Ons & Updates
Digital Advertising
Print Advertising
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Discounted Packages
Bronze Package
Includes: OVG 1/4 Page Print Ad, Digital OVG Banner Ad, eNews Monthly - Row 2 Placement, Audience Extension & Retargeting (1 Mo.)
$
7,850.00
Silver Package
Includes: OVG 1/2 Page Print Ad, Digital OVG Banner Ad, eNews Monthly - Row 1 Placement, Audience Extension & Retargeting (1 Mo.), Rich Media
$
14,940.00
Gold Package
Includes: OVG Full Page Print Ad, Digital OVG Banner Ad, eNews Custom - Full Database, Audience Extension & Retargeting (1 Mo.), Rich Media
$
22,835.00
Package Add-On: Programmatic Digital Advertising Additional Months
Available only to package purchasers - additional consecutive months of Audience Extension & Retargeting.
$
2,500.00
Quantity
1
2
3
4
5
6
7
8
9
10
11
Official Visitor's Guide
OVG Print Ad - Premium Placement
Limited to four advertisers (on first come, first serve basis)
$
18,675.00
Preferred Placement
Inside Front Cover
Facing Front Cover
Inside Back Cover
Facing Back Cover
OVG Print Ad
$
15,735.00
Placement
Full Page (Front of Book)
Two-Page Spread
Full Page
1/2 Page
1/4 Page
1/8 Page
Digital OVG - Banner Ad
$
1,090.00
Digital OVG - Interstitial
NOTE: Can only be purchased if you have a print placement in the Official Visitors Guide.
$
220.00
Digital OVG - Native Content
$
820.00
Email Marketing
Monthly Row 1: Sponsored Placement
$
1,345.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Monthly Row 2: Sponsored Placement
$
1,080.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Monthly Row 3: Sponsored Placement
$
815.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Custom Email: Full Database
$
3,980.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Custom Segmented Email: Adventure & Sports
$
2,145.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Custom Segmented Email: Food & Drink
$
2,145.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Custom Segmented Email: Horses & Attractions
$
2,145.00
Month
Quantity
January
1
February
1
March
1
April
1
May
1
June
1
July
1
August
1
September
1
October
1
November
1
December
1
Website & Social
Featured Business Listing
Boost your listing to the top of the KentuckyTourism.com listing grids wherever it appears for ONE YEAR.
$
1,235.00
Desired Starting Month
January
February
March
April
May
June
July
August
September
October
November
December
3-Day Social Media Takeover
Approved social posts featuring your own content, photos, tags and links will for three consecutive days on KDT’s primary social media channels (Facebook and Instagram). Takeovers are limited to one per partner during each fiscal year. In all takeovers, KDT has ultimate approval over post content and scheduling.
$
1,050.00
Preferred Month
January
February
March
April
May
June
July
August
September
October
November
December
24-Hour Social Story Takeover
Approved “story” (up to 5-7 panels) promoting your destination will be published and remain active for 24 hours on KDT’s Facebook and Instagram channels. Takeovers are limited to one per partner during each fiscal year. In all takeovers, KDT has ultimate approval over post content and scheduling.
$
815.00
Preferred Month
January
February
March
April
May
June
July
August
September
October
November
December
Custom Content
Must-See Shortlist
Must-See Shortlists highlight the sights, sounds, and favors that must not be missed in your destination in a custom article (up to 800 words). Promotion of your content includes six organic social posts on Places.Travel channels and paid media amplification. | YouTube Enhanced option leverages your existing video assets to create a 30-60 sec video exploring the locations included in the Must-See Shortlist. | Apple Maps Enhanced option creates a guide within the Apple Maps ecosystem that mirrors your Must-See Shortlist locations.
$
2,745.00
Options
Quantity
Price
Basic
1
2
3
4
5
6
7
8
9
10
$
2,745.00
Enhanced w/ YouTube Promotion
1
2
3
4
5
6
7
8
9
10
$
4,775.00
Enhanced w/ Apple Maps Guides
1
2
3
4
5
6
7
8
9
10
$
7,725.00
Events & Experiences Article
Give travelers a deeper dive into what makes your destination extraordinary with this custom article (up to 1,200 words). Promotion of your content includes eight organic social posts on Places.Travel channels and paid media amplification. | YouTube Enhanced option leverages your existing video assets to create a 30-60 sec video exploring the locations included in the feature story. | Apple Maps Enhanced option creates a guide within the Apple Maps ecosystem that includes locations from your featured story.
$
3,645.00
Options
Quantity
Price
Basic
1
2
3
4
5
6
7
8
9
10
$
3,645.00
Enhanced w/ YouTube Promotion
1
2
3
4
5
6
7
8
9
10
$
5,675.00
Enhanced w/ Apple Maps Guides
1
2
3
4
5
6
7
8
9
10
$
8,625.00
Destination Story
This comprehensive package of diverse content highlights your destination with one custom (up to 1,200 words), a dedicated content hub on Places.Travel, original photography and videography (:30, :60, :10). Promotion of your content includes fifteen organic social posts on Places.Travel channels and paid media amplification, including on YouTube. | Apple Maps Enhanced option creates a guide within the Apple Maps ecosystem that includes locations from your featured story.
$
14,175.00
Options
Quantity
Price
Enhanced w/ YouTube Promotion
1
2
3
4
5
6
7
8
9
10
$
14,175.00
Enhanced w/ Apple Maps Guide
1
2
3
4
5
6
7
8
9
10
$
19,155.00
Video
Build awareness with custom videos showcasing your destination. Deliverables include: One 10-hour shoot day, capturing 3-5 locations within a reasonable driving distance, 60-90 second experiential video (with digital distribution), :30s and 15s horizontal videos (with advertising / digital distribution) and :10s vertical video for social distribution (including paid).
$
8,480.00
Options
Quantity
Price
New (with shoot)
1
2
3
4
5
6
7
8
9
10
$
8,480.00
New (with existing footage)
1
2
3
4
5
6
7
8
9
10
$
2,750.00
Custom Content: Add-Ons & Updates
Extra Apple Maps Guides
Already have an enhanced package with Apple Maps Guides, but need another? Purchase additional Apple Maps Guide(s) to tell the full experience of your destination.
$
5,105.00
Quantity
1
2
3
Custom Content: Refresh
Through a content refresh, existing articles and short-form videos can be updated to highlight all that is new and exciting to re-energize travelers. (No promotion is included in this option.)
$
2,105.00
Content Type
Quantity
Price
Must-See Short List
1
2
3
4
5
6
7
8
9
10
$
2,105.00
Article
1
2
3
4
5
6
7
8
9
10
$
2,150.00
Apple Maps Guide
1
2
3
4
5
6
7
8
9
10
$
2,230.00
Video
1
2
3
4
5
6
7
8
9
10
$
2,690.00
Media Amplification
Any custom content (new or refreshed) can be promoted to a new or expanded audience through additional Places.Travel social media amplification.
$
1,720.00
Tier
1
2
3
4
5
6
Video: Talent
All co-op video packages are produced without talent or using volunteer talent (you provide). If you need paid talent, pick this option. Pricing based on non-speaking actor(s). Does not include travel. Actual costs may vary and will be estimated following project kick-off.
$
1,140.00
Quantity
1
2
3
4
5
6
7
8
9
10
Video: VO
All co-op video packages are produced to be experiential, music-driven. Pick this option to have a professional voiceover narrate your videos.
$
1,200.00
Digital Advertising
Audience Extension & Retargeting
$
2,750.00
Tier
# of Months
Price
Pre-Roll Video
1
2
3
4
5
6
7
8
9
10
11
12
$
2,750.00
Tier 1: Native & Display
1
2
3
4
5
6
7
8
9
10
11
12
$
15,875.00
Tier 2: Native & Display
1
2
3
4
5
6
7
8
9
10
11
12
$
6,430.00
Tier 3: Native & Display
1
2
3
4
5
6
7
8
9
10
11
12
$
2,750.00
Digital Out-of-Home
$
3,000.00
Targeting
Quantity
Price
In-State
1
$
3,000.00
Regional
1
$
5,000.00
Search Engine Marketing (SEM)
$
4,725.00
Length
Quantity
Price
3 Months
1
2
$
4,725.00
6 Months
1
2
$
8,530.00
Rich Media
$
3,400.00
Print Advertising
Kentucky Monthly (October)
$
850.00
Size
1/4 Page
1/2 Page
Full Page
Kentucky Monthly (March)
$
850.00
Size
1/4 Page
1/2 Page
Full Page
Kentucky Monthly (June)
$
850.00
Size
1/4 Page
1/2 Page
Full Page
TravelHost (Spring)
$
562.50
Size
1/4 Page
1/2 Page
Full Page
Ohio Magazine (March / April)
$
1,263.75
Size
1/4 Page
1/2 Page
Full Page
Illinois Country Living (March)
$
673.10
Size
1/4 Page
1/2 Page
Full Page
The Tennessee Magazine (April)
$
2,450.00
Size
1/4 Page
1/2 Page
Full Page
Indiana Connection (March)
$
1,094.26
Size
1/4 Page
1/2 Page
Full Page
Ohio Cooperative Living (May)
$
1,089.76
Size
1/4 Page
1/2 Page
Full Page
Blue Ridge Outdoors (September)
$
1,400.00
Size
1/4 Page
1/2 Page
Full Page
Blue Ridge Outdoors (April)
$
1,400.00
Size
1/4 Page
1/2 Page
Full Page
AAA World: Central Region (May/June)
$
2,945.00
Size
1/4 Page
1/2 Page
Full Page
Longweekends (Spring)
$
2,142.50
Size
1/4 Page
1/2 Page
Full Page
Southern Home (May/June)
$
771.75
Size
1/4 Page
1/2 Page
Full Page
Southern Lady (March/April)
$
1,000.00
Size
1/4 Page
1/2 Page
Full Page
Atlanta Magazine (May)
$
1,331.25
Size
1/4 Page
1/2 Page
Full Page
Chicago Magazine (October)
$
2,194.50
Size
1/4 Page
1/2 Page
Full Page
Chicago Magazine (May)
$
2,194.50
Size
1/4 Page
1/2 Page
Full Page
Cincinnati Magazine (October)
$
1,076.25
Size
1/4 Page
1/2 Page
Full Page
Cincinnati Magazine (May)
$
1,076.25
Size
1/4 Page
1/2 Page
Full Page
Columbus Monthly (October)
$
640.00
Size
1/4 Page
1/2 Page
Full Page
Columbus Monthly (April)
$
640.00
Size
1/4 Page
1/2 Page
Full Page
Hour Detroit (March)
$
1,621.25
Size
1/4 Page
1/2 Page
Full Page
Indianapolis Monthly (October)
$
1,113.75
Size
1/4 Page
1/2 Page
Full Page
Indianapolis Monthly (May)
$
1,113.75
Size
1/4 Page
1/2 Page
Full Page
Nashville Lifestyles (October)
$
626.25
Size
1/4 Page
1/2 Page
Full Page
Nashville Lifestyles (June) 2
$
626.25
Size
1/4 Page
1/2 Page
Full Page
St. Louis Magazine (October)
$
1,325.00
Size
1/4 Page
1/2 Page
Full Page
St. Louis Magazine (March)
$
1,325.00
Size
1/4 Page
1/2 Page
Full Page
CAA Magazine (March/April)
South Central Ontario Distribution
$
3,727.50
Size
1/4 Page
1/2 Page
Full Page
Group Travel Leader
$
800.00
Size
1/4 Page
1/2 Page
Full Page
Notes & Comments
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