Social Media Self Assessment

Name

First NameLast Name

Salon/Spa Name

Your Facebook Page:

Your Instagram Handle

Where are you attending B-School?

What statement below best describes how you feel about engaging on social media for your salon or spa business?

Social media is the best way for me to reach and connect with my ideal target audiences and grow awareness for my business. I wouldn't be successful without it.I am a on social media because I feel like I have to be, though it does not generate any new sales and it is frustrating.My social media responsibilities fall to the bottom of my priority list and my accounts are neglected.

How much time do you spend curating content and creating posts for your social media channels?

Do you feel like you need to increase this time spent, decrease it, or keep it the same?

What networks are you on and how often do you post compared to what you think is ideal for your business?
Facebook # posts per day: blank
Ideal # of Facebook posts per day: Type a label
Instagram # posts per day:   Type a label
Ideal # of Instagram posts per day:   Type a label
Google My Business # posts per day:   Type a label
Ideal # of Google My Business posts per day:   Type a label
Other:   Type a label

If you need to increase your time spent on social media, where will this time come from (what will you give up) or can you delegate it (either to a member of your team or an outsourced company)?

What kind of content are you giving to your audience? Are they engaged (commenting, liking, and sharing)?

What type of content do you think your ideal client will respond best to if you did more of it (ie. Facebook Live, Instagram Stories, Photos, Videos, Blog Shares, etc.)?

What do you need to do to start creating more of this content?

What hashtags (related to your business) are you using?

Are you advertising on Facebook, Instagram and Google? If yes, are you bringing in new clients through your ads?

Search your business name on Google. Did your website, Facebook, and Instagram list in the first 3 results?

What have you done so far to appear on Google Search, Google My Business, and Google Maps?

Who are your main competitors?

Have you ever received a bad review online? If yes, how did you handle?

What goals do you have this year for your Instagram and Facebook pages, and your overall online presence?