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  • FAQ | Frequently asked questions

    • WHO CAN APPLY? 
    • We do accept multiple applications, which means a brand can submit more than one product in one or more categories. The participation fee per product varies depending on how many products are submitted by the same brand or agency. The participation fee will be charged for each submitted product. If you are an agency signing up multiple brands, the discount for multiple products applies to all of your brands.

      1 Product / 700 € each     |     2 Products / 650 € each      |     ≥ 3 Products / 600 € each

      Your application has to be submitted in english for we have an international jury. Please sign up in the upper right corner to be able to track your submissions and get reminders for missing information and deadlines.

      We are open to products from the seasons SUMMER 2023 and SUMMER 2024. First we need to know HOW MANY, and WHAT products you want to sign up. We do not need detailed information about your products at this point. But we also need the contact information of the person responsible for signing up and the complete billing information. THAT'S IT FOR NOW...

    • WHAT IS THE TIMELINE? 
    • Registration is open until June 27th, 2023 – the first 3 brands or agencies to sign up get 15% discount
      All Applications have to be completed and submitted online at www.she-is-outdoors.com by the deadline.

      All shipments of all products have to arrive at
      KontraPixel | Forststraße 25| 82069 Hohenschäftlarn by the 28th of June

      The Jury Meetings will be taking place in July 2023. To make sure the jury has a ‚hands on‘ experience we will be testing the products under realistic conditions.

      The Award Ceremony will take place at the end of July. Join us in driving progress towards equal access and opportunities for female adventurers and making a positive impact in the industry.

    • WHERE SHOULD THE PRODUCTS BE SENT? 
    • All shipments of all products have to arrive at
      KontraPixel | Forststraße 25| 82069 Hohenschäftlarn by the 28th of June

    • WHAT PRODUCTS CAN BE SUBMITTED? 
    • For the WOMEN'S GEAR AWARD summer 2023 you can submit products from both the summer 2023 and summer 2024 seasons, including those that are not yet commercially available. Products that have already been submitted for a previous award can only be resubmitted if they have been fundamentally revised in their essential product features.

    • CAN WE SUBMIT UNISEX PRODUCTS? 
    • Yes, Without a Doubt! While we are aware that certain outdoor equipment such as stoves, tents, and avalanche gear is commonly unisex, we encourage brands to ensure their products cater to all users to be truly considered as such. Subtle design modifications and considerations can make a significant difference in the product's usability and comfort for everyone. Some of our previous award winners have been unisex products, demonstrating that gear designed for all can meet and exceed the criteria set by our all-female jury panel.

    • WHAT AWARDS WILL BE GIVEN? 
    • The jury will select the best products in each category. There will be one GOLD WINNER and up to two WINNERS in each category. Our jury will award the most outstanding women‘s outdoor product as the OVERALL WINNER and the most sustainable product as the SUSTAINABILITY WINNER. 

    • WHAT ARE THE COSTS TO PARTICIPATE? 
    • We accept multiple entries, meaning a brand can submit more than one product in one or more categories. The entry fee per product varies depending on how many products are submitted by the same brand / agency. Please note that full participation fees are due per application.

      1 product - 700 € per product
      2 products - 650 € per product
      ≥ 3 products - 600 € per product

    • ARE THERE ADDITIONAL COSTS, IF I WIN? 
    • No, there are no additional or hidden costs coming your way. 

      You can however take advantage of our OPTIONAL PR & MARKETING SERVICES

    • What are the additional Content Production & Advanced Marketing ADD ONs? 
    • Content Production & Advanced Marketing ADD ON

      The Optional Content Production & Advanced Marketing ADD ONs are offered additionally by the organizer. The separate terms and conditions of KontraPixel | Jana Erb apply.

      Content Production & Advanced Marketing| ADD ON 1 | 500€
      PR Photos | 5 images licensed to your brand with unlimited usage worldwide on all media | we will be presenting your products with 2 additional Photo-Posts on our Social Media Platforms

      Content Production & Advanced Marketing | ADD ON 2 | 1500€
      PR Photos + Video | 5 images, 30 sec Video | licensed for unlimited usage worldwide on all media | we will be presenting your products with 2 additional Posts (1x Photo, 1x Video) and on our Social Media Platforms | long edit of product video to be displayed in the Award Ceremony

      Content Production & Advanced Marketing | ADD ON 3 | PRICING BASED ON INDIVIDUAL AGREEMENT | Starting at 2500€ *
      Advertising Photos PR + AD, Video and copywriting | we will be presenting your products with 2 additional Photo-Posts on our Social Media Platforms | we will send an individual agreement based on your wishes and needs.

       

      PR Services by Vitamina C

      Participants in the Women's Gear Award #she is outdoors can benefit from the Optional PR Services of our long term Partner Vitamina C. The separate terms and conditions of Vitamina C apply. They are a PR agency with 20 years of experience in the European market, specialising in the media communication of outdoor sports products. Want to get to know the agency? Have a look at what they do and who they are!


      Additionally to the packages available they will be glad to provide a targeted quote, after consultation, for the following projects: 

      - Media research and product test management (with possible logistics management).
      - Digital events with the European press for brand or product presentation.
      - Setting appointments and accompanying journalists to your stand at trade fairs.
      - Other customised press office and PR projects tailored to your needs. 

    • WHAT ARE THE JUDGING CRITERIA AND CATEGORIES? 
    • All products will be divided into different categories: Outdoor Professionals and Expedition, Camping, Hardware, Footwear, Apparel, Bike and Urban Outdoor.

      The jury will judge the products according to the following criteria: functionality, processing quality, material selection, sustainability, innovation, purpose / target group and design. 

       

      A Pro Shell jacket, for example, could compete in both Apparel or Outdoor Professionals and Expedition - this of course affects the judging criteria, in this case area of purpose / target group. If necessary, the jury can decide to move the product to another category. 

    • WHAT ARE THE BENEFITS FOR THE BRANDS? 
    • Participating in the Women's Gear Award is an excellent opportunity for outdoor gear brands to showcase their commitment to the industry and gain recognition for innovative products. Benefits of participation include benchmarking from independent experts, gaining industry recognition, increased visibility, access to expert feedback, and driving innovation. Brands are encouraged to submit their "Evergreens," prioritize sustainability, and showcase a range of sizes and selections to meet the needs of all women. Winning an award can lead to curation of products, added values, and increased industry information, making a positive impact in the outdoor gear industry.

      >>Learn more about all the benefits<<

    • DURING REGISTRATION 
    • IN THIS VERY FIRST STEP WE ONLY NEED A TEENY TINY BIT OF INFORMATION. AND THERE IS A SAVE BUTTON, SO YOU CAN CONTINUE LATER ON.

      Please note - once you 'SIGN' at the end of the form, YOU CAN NOT REDUCE THE NUMBER OF PRODUCTS you signed up. For we know it is hard to estimate, if your samples will arrive on time, you can swap out products by submitting an additional form though. You will get the link in the confirmation email.

      By submitting your application in the initial SIGN – UP Form your application is valid. Please note the fees will be charged, even if the product sample and further information and / or files do not arrive within the deadline. All of the mentioned fees are net amounts excl. VAT. KontraPixel is the contract partner for all applications of the WOMEN‘S GEAR AWARD #she is outdoors. The fees will be charged from June 2023 on to the application or billing address provided in the online application. If you need to change the billing address after the final deadline, a handling fee of 50,00 Euro will be charged.

    • SUBMIT PRODUCT INFORMATION 
    • >> If you signed up more than one product, please note you need to submit each form multiple times! <<

      In order to get get the best possible information we prepared 4 questionaires aimed at:

      Marketing Team / Agencies 

      • In depth questions about your product, Marketing & Retail Strategies
      • Required Files & Data 

       Product Developers:

      • In depth questions about your product, Materials & Processes

      Sustainability Experts:

      • In depth questions about your product & brand sustainability

       

    • SUSTAINABILITY CRITERIA 
    • UPDATED SUSTAINABILITY STATEMENT
    • The circumstances are changing rapidly and significantly in the EU: The national authorities of Denmark, Germany, the Netherlands, Norway and Sweden have submitted a proposal to ECHA to restrict per- and polyfluoroalkyl substances (PFASs) under REACH, the European Union’s (EU) chemicals regulation. ECHA will publish the detailed proposal, one of the broadest in the EU’s history, on 7 February 2023. New York and California have now also implemented PFAS bans, in January Oeko-Tex announced a general ban on the use of PFAS for many of their standards. And bluesign have announced that from from July 2023 all PFAS based chemicals will be phased out from the bluesign® FINDER and as of July 2024 all bluesign® APPROVED fabrics that are treated with PFAS formulations will be removed from the bluesign® GUIDE.
      ‍

      So if it comes to the question "How in depth is the research of the jury going to be? How can we guarantee that the products are judged fairly and equally?“ To be honest - we can not guarantee. We neither have a lab at hand, nor the standards to test each and every product.‍

       

      We do rely on trust and honesty from the brands submitting the products to provide a full, clear and accurate picture of the materials used.
      We do believe, that we all share the same values and good intentions to preserve this planet as it is - or better - for the generations to come.

       

      That means if you as a company can honestly say : "We did our very best to track, trace and eliminate ALL use of PFAS on our product. We are certain it is already able to stand up to the new standards and regulations that are obviously coming our way“, that is enough.


      There is one exception though: We are aware that it has been incredibly hard to get your hands on the new materials and membranes. Especially given the supply chain issues at hand. If your sample does still contain materials that do not stand up to this criteria, but that very material will be replaced BEFORE the product enters retail stage, you are welcome to send it in. In the latter case please attach all informations about the current state and the changes that will be applied.

       

      Here is the updated version of our jury statement:

      There is currently a global movement restricting the use of PFAS, including the uses in textiles and apparel, both from a policy and legal perspective, but also within widely used and accepted industry standards, labels and certifications. The national authorities of Denmark, Germany, the Netherlands, Norway and Sweden have already submitted a proposal to the European Chemicals Agency (ECHA) to restrict per- and polyfluoroalkyl substances (PFASs) under REACH, the European Union’s (EU) chemicals regulation. ECHA will publish the detailed proposal, one of the broadest in the EU’s history, on 7 February 2023.

      In the light of these developments, and the scientific consensus of the environmental and health risk associated with chemicals of the PFAS family, the WOMEN'S GEAR AWARD jury members have in depth discussed the role of PFAS in outdoor products. In unison, the jury has decided as follows:
      ‍‍

       

      Going forward, all products submitted to the WOMEN'S GEAR AWARD #she is outdoors, and destined for sales seasons of 2023 and beyond, must be PFAS free. This criterion also applies to laminated products (PTFE-free).

       

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