YOUR IDEAS MATTER
A CONCEPT BRIEF FOR THE UPTOWN SAINT JOHN BUSINESS IMPROVEMENT ASSOCIATION. The purpose of a concept brief is to share your idea and inform the BIA of your vision for an initiative and/or event that would fall within the BIA's mandate. It's important to provide examples of the concept you or your group wish to see happen. For more information on our current strategic plan, visit uptownsj.com
Name
First Name
Last Name
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Business Name
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Email
example@example.com
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Phone Number
Please enter a valid phone number.
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Please select which pillar your idea falls under in our mandate. Please see uptownsj.com for more information on the associations current strategic plan.
Advocacy
Marketing & Promotion
Cleanliness
Placemaking
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GOAL: Identify how your idea aligns with the Uptown Strategic Plan. Please refer to at least one area of our mandate. Please explain why you believe this idea would work for the greater good of the BIA.
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Budget: Outline the budget projections anticipated. Upload proposed estimated budget you believe it will take to launch the idea.
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of
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Timeline - Select when you would like to see your idea happen
Monthly
Quarterly
Annually
One time
Other
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Audience: Who is your target market for this initiative? (please also describe how your idea benefits the membership of the BIA) Please provide as much detail here as possible.
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Story: What is the overall theme or message of your idea, including the unique value proposition of the project/initiative. For example: Is it a street or block party, or a campaign surrounding a season?
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Please select below if you will be requiring any of the BIA's resources. These items have been purchased by the Association and are for use for our members only. We have a sign-up sheet on our website to reserve any or all of the equipment listed below.
Fire Bowl
Bubble Machine
A/V equipment
Other
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What is the anticipated date you would like your proposed idea to begin?
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Submit
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