MARKETING & PROMOTION
A national, regional and local marketing and promotional campaign is co-ordinated for all our Carnivale’s.
The key objectives include:
■ Attract more participants to all events
■ Enhance event awareness to specific market segments
■ Encourage greater local community engagement and participation
■ Support state and local government and corporate investment
■ Help position sponsor’s products and services to achieve greater profile and increased market share
■ Stimulate interstate and international travel to the region
This will be achieved by investing in a range of initiatives including:
Traditional Media Partners
■ Radio - Partnerships with local radio networks
■ Print - Local, regional and national partnerships with leading publications both newspapers and magazines
■ Website banner ads
■ E–newsletters distributed through our databases of 15,000
■ Social Media including Facebook, Twitter and Instagram. We have over 20,000 page likes/followers over these platforms
Public Relations
■ Press conferences
■ Press releases
Promotional Materials
■ Posters, flyers and event programs - distribute thousands of event posters and flyers to stores, clubs, school and businesses across the region for each race location.
■ Merchandise
Partnerships
■ Corporate Sponsors
■ Tourism & Events Organisations
■ Schools & Communities
Cross Promotion
■ Food Trucks Databases
■ Relevant Sports websites
■ Active network
■ Travel & transportation partners