YMC Roadmap to Success : Collateral Sets Logo

  • Collateral Sets

  • Marketing collateral is a crucial aspect of shaping your brand image and influencing customer behavior. As a result, we request that you provide us with a list of collateral you are currently using in your marketing efforts.

    Please note that the list below is comprehensive, and we do not expect you to click all marketing materials. Instead, we encourage you to identify the most effective collateral for your campaigns. As you review the list, you may even discover that there are certain materials that are no longer serving your needs.

    Also, do not assume that because we’ve listed it that we are making a recommendation for it. Following your submission, we will conduct a review with you to ensure that your marketing collateral is aligned with your goals and objectives.

  • In-Branch Materials

    In-branch marketing materials for a credit union refer to any physical marketing collateral, such as posters, digital screens, outdoor signage, etc., that are displayed or distributed within the credit union’s campus/branch. These materials aim to promote the credit union’s products and services, educate customers, and increase engagement with the brand.

  • Direct Member Communications

    There are various channels that fall into direct member communications. These are cross-selling opportunities found in print statements, on your mobile app and on your website.

  • Website Communications

    Your website is a crucial part of your online presence and marketing strategy. It serves as a digital storefront and platform to showcase your products, services, and overall brand message.

  • Media Placements

    We understand that you may already have media placements established before hiring us to handle your marketing. By sharing with us, we can help ensure that our marketing efforts complement and enhance what you already have in place. We will work with you to take your marketing to the next level.

  • Digital (paid search & social, geofencing, retargeting, etc)

    With a thorough understanding of the latest advertising trends and technologies, YMC can create and execute a customized advertising strategy tailored to your specific business goals. However, if you are currently running digital advertising, give us idea on the work, timelines, and deliverables.
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