YMC Roadmap to Success: Brand Identity

Brand Identity
A brand guide outlines the visual and messaging elements of your credit union, including its personality, tone of voice, and overall style. Below, give descriptions of your brand’s logo, colors, typography, and other visual elements. There is an opportunity at the end to upload a brand guide as well.
A brand guide outlines the visual and messaging elements of your credit union, including its personality, tone of voice, and overall style. Below, give descriptions of your brand’s logo, colors, typography, and other visual elements. There is an opportunity at the end to upload a brand guide as well.
Credit Union Name
Brand Guide

If you have an established brand guide, you can upload it here.
Upload Guide

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Logo

When it comes to logo files, it’s important to have a variety of file formats and sizes to ensure that the logo can be used in various contexts without losing quality or resolution. Vector files (.ai and .eps) are a must, as they are resolution-independent, meaning they can be scaled up or down without losing quality.
Vector Files (.ai and .eps)

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Raster Files (.png and .jpg)

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Color Palette

It is important to provide us the values for each color in multiple formats, so that they can be easily used in both digital and print design.
HEX Code (primarily for web design)
Primary Color
Secondary Color
Accent or Tertiary Color
CMYK (primarily for printed materials)
Primary Color
Secondary Color
Accent or Tertiary Color
RGB (primarily for screen-based design)
Primary Color
Secondary Color
Accent or Tertiary Color
Pantone (used for consistency in color reproduction for print)
Primary Color
Secondary Color
Accent or Tertiary Color
Typography

Having these typography elements on hand will help ensure that the brand’s typography is consistent and effective across all applications.
Font Family
Upload Fonts

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Web Font Family (if it differs)
Upload Fonts

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Graphic Elements

What shapes, patterns, icons, etc. are a part of your brand standards?
Descriptions and How is it Used?
Upload Elements (if applicable)

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Imagery Guidelines

From photography to illustrations to other visual elements, such as icons, graphics, etc., what elements do we use to keep your brand’s imagery consistent and effective?
Descriptions and How is it Used?
History

In under 300 words, give us a brief overview of the credit union’s history. This provides insight into the origins, evolution, and milestones of the organization.
Brief History

0/300
Mission

Tell us your credit union’s mission—its core purpose and what it aims to achieve.
Brief Mission Statement

0/200
Do you feel your mission needs work?

YesNo
Vision

Tell us your credit union’s long-term goal or aspiration. What does your brand hope to achieve in the future?
Brief Vision Statement

0/200
Do you feel your vision needs work?

YesNo
Should be Empty:

Brand Identity

Brand Guide

Logo

Color Palette

HEX Code (primarily for web design)

CMYK (primarily for printed materials)

RGB (primarily for screen-based design)

Pantone (used for consistency in color reproduction for print)

Typography

Graphic Elements

Imagery Guidelines

History

Mission

Vision