Hilton New Hotel APAC Intake Form

APAC New Hotel Marketing & eCommerce Listing Setup Intake Form
Please submit the below information for your hotel to setup for the following listings/channels:
- Discover Site
- TripAdvisor
- Google Business Listing
- Performance Marketing Program
- Hilton Elevate (Expedia TravelAds & Booking Network Sponsored Ads)
- CSR & LightStay
You may save your work and come back at any time. Once ready, "Submit" your updates and should there be any changes required after submission, please reach out to your MECC Onboarding Manager or apac.mecc@hilton.com.
APAC MECC Onboarding Manager*

Jiyoon ParkKarmen See
CTYHOCN *
Hotel Legal Name
Hotel Full Name *
HIDB Legal Name?*
Local Language Hotel Name (if applicable)
Brand*
Submitter's Name*
Submitter's Title
Submitter's Email*
Other Submitters
Hotel Opening Date*

MonthDayYear
Inncode *
Online Longitude*
Online Lattitude*
Hotel URL*
Hotel Street and District*
Postcode*
Town/City*
City Centre
State/County/Region*
Country *
Hotel Region*
Hotel Sub-Region*
Main Phone

Country Code (61)Phone Number (1234567890)
Affiliation
Hotel's Owner or Ownership Group*
No. of Guest Rooms*
Breakdown of Guest Rooms and count*
Add each room type on a separate line
Reservations Email*
Property Description*

0/5000
USP 1*
List down what you think makes your product or service better than competitors.
USP 2*
USP 3*
USP 4*
USP 5*
Serviced Apartments*
Already in Pre-Sell*

Hotel Type Descriptor*
Use Ctrl+Click to select multiple options
Hotel Star/Grade*
Resort*
Refer to OnQ PiM > Marketing > Product Line > "Resort"
Check-In Time*
Please enter in 24 hr format
Check-Out Time*
Please enter in 24 hr format
Is your hotel Pet friendly?*
Additional fee for housekeeping?*
Is breakfast included in rate?*
Is this property for exclusive use?*
Wheelchair Accessibility*
Frequency of housekeeping*
Payment Options Accepted*
Use Ctrl+Click to select multiple options
Payment Options Accepted - Others
Does the property have seasonal closures?*
Hotel Facilities*
Use Ctrl+Click to select multiple options
Hotel Facilities - Others

Type of Trip*
Provide PPC Ad copies- English
- Ensure that the headlines and descriptions you provide are unique and distinct from one another.
- Refrain from using similar messaging across headlines & descriptions to maintain variety and effectiveness.
- Avoid including hotel names and generic callouts (E.g. Official Website), as these will be included in our PPC ad copy.
- Focus on emphasizing unique selling propositions related to room bookings and hotel amenities.

Click here to update PPC Ad copies- English
PPC Ad copy - Description Line*
Max. 80 char. This will be adapted and featured in your search engine ads. You may use your Description lines in OnQ PiM as a reference or provide an alternative description which best sells your property.
PPC Ad copy - Headline 2*
Max. 30 char. Note: Headline 1 is hotel's name
PPC Ad copy - Headline 3*
Max. 30 char.
PPC Ad copy - Headline 4*
Max. 30 char.
PPC Ad copy - Headline 5*
Max. 30 char.
PPC Ad copy - Headline 6*
Max. 30 char.
PPC Ad copy - Description Line 2*
Max. 90 char.

Click here to update PPC Ad copies- Local Languages
Chinese - Simplified (Headline)*
Chinese - Simplified (Headline 2)*
Chinese - Simplified (Headline 3)*
Chinese - Simplified (Headline 4)*
Chinese - Simplified (Headline 5)*
Chinese - Simplified (Headline 6)*
Chinese - Simplified (Description Line 1)*
Chinese - Simplified (Description Line 2)*
Chinese Traditional (Headline)*
Chinese Traditional (Headline 2)*
Chinese Traditional (Headline 3)*
Chinese Traditional (Headline 4)*
Chinese Traditional (Headline 5)*
Chinese Traditional (Headline 6)*
Chinese Traditional (Description Line 1)*
Chinese Traditional (Description Line 2)*
Korean (Headline)*
Korean (Headline 2)*
Korean (Headline 3)*
Korean (Headline 4)*
Korean (Headline 5)*
Korean (Headline 6)*
Korean (Description Line 1)*
Korean (Description Line 2)*
Japanese (Headline)*
Japanese (Headline 2)*
Japanese (Headline 3)*
Japanese (Headline 4)*
Japanese (Headline 5)*
Japanese (Headline 6)*
Japanese (Description Line 1)*
Japanese (Description Line 2)*
Thai (Headline)*
Thai (Headline 2)*
Thai (Headline 3)*
Thai (Headline 4)*
Thai (Headline 5)*
Thai (Headline 6)*
Thai (Description Line 1)*
Thai (Description Line 2)*
Indonesian (Headline)*
Indonesian (Headline 2) *
Indonesian (Headline 3) *
Indonesian (Headline 4) *
Indonesian (Headline 5) *
Indonesian (Headline 6) *
Indonesian (Description Line 1)*
Indonesian (Description Line 2)*

End- PPC Ad copies- Local Languages
Top closest Tourist Attractions near hotel (Point of Interest)*
Proper Nouns, one per line - please indicate attractions/locations which guests would typically visit using your hotel as a base and we will use this to create paid search keywords
Other Notable Amenities*
Proper Nouns, one per line – please include any area highlights eg. shops/supermarkets/corporate facilities within 1KM radius of your hotel
Local Transport Links*
Proper Nouns, one per line - any nearby major/inter-state/city train stations (ideally within 1km radius) or airports/ports (within 10km radius) surrounding the property. Add any local language variations in brackets. E.g. Frankfurt Airport (Frankfurt Flughafen)
When would you like to activate Elevate*

MonthDayYear
Date
Travel Windows*
Select when you would like your TravelAds to display. Tip: most hotels select 'ALL' to maximize ad visibility.
Travel Windows - Details*
Select what you would like to push with your TravelAds
Target Customer Region(s)*
Use Ctrl+Click to select multiple options. Select which customers across the world should see your TravelAd in the search results. Consider which regions provide transient demand to your market.
Bid Boost(s)*
Use Ctrl+Click to select multiple options. Each audience boost is additional $0.50.
Hotel Region*
Ad Image *
If others, please provide ICE Portal Asset ID.
Elevate Headline (English)*
Max. 40 char.
Elevate Ad Copy (English)*
Max. 130 char.
Facebook Account Link
Instagram Account Link
Other Social Media Account Link
Google Business Profile - Login ID
Please provide for existing account, if any.
Google Business Profile - Recovery Phone/Email
Please provide for existing account, if any.
YouTube - Login ID
Please provide for existing account, if any.
YouTube - Recovery Phone/Email
Please provide for existing account, if any.
Other Hotel Websites (if applicable)
Separate multiple websites with ","

Images for Google Business Profile

Min. 2 images
Cancelof
Images for Discover Site

Min. 3 images
Cancelof
Property Videos - Download Link

Hotel Area*
Currency Type*
Do you use the metric system?*
Hotel's Total Floor Area*
Total floor area is total gross building area inside the walls. This should include all interior space, including areas used for supporting functions such as basements, elevator shafts , stairways, mechanical and storage areas. Do not include outdoor areas, underground parking or parking structures. Hotels should be able to obtain the total floor area trhough their building plans or management company.
Unit for Floor Area*
Is your property a New Build or Conversion?*
Note: For existing properties converting to Hilton, please complete the LightStay Historical Data Update Form: https://lobby.hilton.com/departments/corpresponsibility/Documents/LightStay/LightStay%20Historical%20Data%20Update%20Form.xlsx
Does your property recycle?*
Energy Reduction Goal %*
Water Reduction Goal %*
Waste Reduction Goal %*
Carbon Reduction Goal %
Is your property a dual property?(NOTE: Dual properties are two or more properties which share utilities.)
If you are a dual property, please list the inncode(s) for the other properties with which you share utility accounts.
Do you have onsite renewable energy? (solar, geothermal, wind, etc.)

YesNo
Is the hotel certified by a globally recognized "sustainable" certification program? (Y or N)*
If yes, please name all sustainable certification programs you participate in. Examples: Global Sustainable Tourism Council-recognized programs or LEED programs.*
Does your sustainable certification include a third party audit? (Y or N)*
Does the hotel measure carbon per room-night? (Y or N)*
If yes, what is the carbon per room-night measurement? Example: 25.15 kg CO2e per room-night or 55.41 lbs CO2e per room-night. (If not measured, enter 0)
What is the unit of measure for the carbon per room night measurement?
What period (in months) does the Carbon measurement cover?
Example: 6 months/12 months/24 months. (If not measured, enter 0)
Does the hotel measure water per room-night? (Y or N)*
If yes, what is the water per room-night measurement? (If not measured, enter 0)
What is the unit of measure for water per room night?
What period (in months) does the water per room night measurement cover? (If not measured, enter 0)
Example: 6 months/12 months/24 months. (If not measured, enter 0)
Does the hotel measure energy intensity? (Y or N)*
If yes, what is the energy intensity measurement? (If not measured, enter 0)
What is the unit of measure for energy intensity?
What period does the energy intensity measurement cover? (If not measured, enter 0)
Example: 6 months/12 months/24 months. (If not measured, enter 0)
Does the hotel measure waste diversion rate? (Y or N)*
If yes, what is the waste diversion rate percentage? (If not measured, enter 0)
What period does the diversion rate measurement cover?
Example: 6 months/12 months/24 months. (If not measured, enter 0)
Does the hotel have its own environmental or Corporate Social Responsibility program? (Y or N)*
If yes, please explain.*
Which of the following best describes parking at your hotel?*
Is Identification or validation required for replacing a guest room key?*
Does your hotel have a secure floor that is only accessible via a guest room key?*
Do the health club facilities (pool/gym) require key access for entrance? *
What is the size of the hotel's total meeting space?*
What is the total number of meeting rooms?*
What is the size of the hotel's largest ballroom or meeting room?*
Does the hotel have a permanent boardroom setup?*
LightStay Contact Name*
This would be your General Manager's name
LightStay Contact Email*
This would be your General Manager's email
LightStay Contact Phone Number*

Country Code (61)Phone Number (1234567890)
Time Zone
Brand Standard Generic Sales Email Address
Designated eMail Member Assigned to Generic
General Manager
Director of Sales
Property Description from PiM
Sales Fax Number
Peak number of Guest Rooms?
Number of Attendees at Largest Event
Max. Theater Seating Largest Room
Max Classroom Seating Largest Room
Max Banquet Seating Largest Room
AAA Rating (# of Diamonds)
Mobil Rating (# of Stars)
Year Built
Last Renovation
Max 8X10 Exhibits Largest Room
Max 10x10 Exhibits Largest Room
Nearest Airport Code
Drive Time to Airport (in Minutes)
Distance to Nearest Airport (Miles)
Distance to Nearest Airport (Kilometers)
Total Sales/Catering Team Members
Near Convention Center (less than 10 blks)
Do you want to submit CSR information ?

YesNo
Do you want to submit Lightstay information ?

YesNo

Hotel Marketing Budget Submission
Budgeting according to guided budgets will ensure the hotel has optimized online visibility to drive leisure transient business via brand.com and key OTAs. As such, we highly recommend teams to fund according to guidance, or at least, as close to guidance as possible.

Submission of Marketing Budgets for Owned and Managed properties are mandatory. For Franchised properties, please submit budgets for the centrally-managed programmes that your property wish to participate in.

Instructions:
1) All budgets are to be submitted in US Dollars, as per budget guidance
2) No multiple submissions allowed. Should there be more than a submission, we will take the latest submission as final
3) For fields that are not applicable to your hotel, please indicate 'N.A'
4) To opt out completely on any marketing programmes, please indicate '0'
Regional Marketing Co-Op (USD)*
The Regional Marketing Co-op contribution is calculated in the same way for all Asia Pacific hotels by the Cost per Key model. This budget is used for Destination Marketing campaign and initiatives as directed by your Regional Director of Marketing to primarily drive increased consideration and visibility to your destination and hotel.Applicable for selected markets only. For properties that are not recommended for Regional Marketing Co-op, please indicated '0'
Performance Marketing Program (USD)*
The Performance Marketing Program (PMP) spend allocation drives room revenue for hotels through Paid Search, Metasearch, Paid Social and more (where applicable). It adopts a ‘waterfall’ approach with budgets allocated to the channel and tactic that captures the most revenue opportunities for your hotel.
Hilton Elevate (USD)*
This budget covers sponsored advertising placements on Expedia (through Expedia TravelAds), Booking.com, Agoda and Priceline (through Booking Network Sponsored Ads), to enable hotels to boost visibility and drive incremental revenue via OTAs during need periods. This optional program should only be considered after maximizing opportunity through PMP.
Local Search (USD)*
Local Search, which covers search products like Google My Business (and similar products on Apple Maps, Bing and Yandex where relevant) list hotels within their organic search results to connect your property directly with customers looking to book hotels in your local area.
Local Language Sites (LLS) Maintenance (For selected hotels only) (USD)*
Applicable to selected properties with Simplified and/or Traditional Chinese LLS. This budget is utilised for updates and maintenance of the LLS, depending on the extent of updates requested by each property.
WhatsApp Marketing - For India hotels only (USD)*
This budget is utilised to broadcast hotel special offers, packages and promotions to respective India hotels' WhatsApp audience via Hilton's enterprise WhatsApp for Business Account (WABA).
Signature*

Clear
Do you want to submit Marketing Budget information?

YesNo

Do you want to submit the form?*

YesNo, I want to save and continue updating the form later.
Expiration/submission Date

MonthDayYear
Date
Should be Empty:

Cash
American Express
BankAmericard
Bankcard
BBVA Bancomer
Cheque
China Union Pay
Choice Global Payments
Citibanamex
Delta Skymiles
Diners Club
Discover
IMEX Duet Card
JAL
JCB
M&S Card
Maestro
Mastercard
PayPal
Postal Order
Stripe
Travelers Cheque
Visa
Visa Electron
NFC Mobile Payments
Other

AccessibleBusinessCenter
AccessibleExerciseFacility
AccessibleGuestRooms
AccessibleHtlRestaurant
AccessiblePublicEntrance
AccessibleRegistrationDesk
AccessibleRouteToBusinessCenter
AccessibleRouteToExerciseFacilities
AccessibleRouteToGuestRooms
AccessibleRouteToMeetingRoomArea
AccessibleRouteToResgistrationArea
AccessibleRouteToRestaurant
AccessibleSelfParking
AreaActivities
BusinessCenter
BusinessCenterPrinter
CcOnTelevisions
ChildServices
ConnectingRooms
ConvenienceStore
EveningReception
ExecutiveLounge
FitnessCenter
GroceryShoppingService
GuestHSIA
GuestInternetComputers
IndoorPool
InRoomWireless
LaundryServices
LobbyServices
MeetingRooms
Parking
PetServices
Pools
RecreationSportsCourt
Restaurants
ShuttleToCityCenter
Spa
StorageSpace
TennisCourt
VideoRental
Whirlpool

APAC New Hotel Marketing & eCommerce Listing Setup Intake Form

Hotel Marketing Budget Submission