Giant Concept Brief
Your Company Name
*
Project Name
*
Email
*
example@example.com
Project Description
Who are your main competitors?
*
0/20
Business Objective
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What is this project meant to achieve? Business.
0/20
Communication Objective
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What is this project meant to achieve? Consumer.
0/20
Target Audiences
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List the target audiences. Who is the campaign aimed at?
Call to Action
*
What do we want the customer to do?
0/10
Emotional Response
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What do we want them to think or feel?
0/20
Consumer Benefits
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List 3 or 4 consumer benefits of your product.
0/40
Supporting Facts
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Are there facts to support the benefits?
0/40
Tone
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What three words that describe the brand personality?
0/3
Mandatories
*
Are there any mandatories that must be included?
0/20
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